จำนวน Repository ( 3611 )
รูปแบบกลยุทธ์ทางการตลาดบริการที่มีผลต่อผู้บริโภคในกลุ่มมิลเลนเนียลในการตัดสินใจสั่งอาหารจากร้านอาหารผ่านแอพพลิเคชั่นส่งอาหารเดลิเวอรี่
This research aims to study a model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application and to present model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application. The mixed methods approaches of quantitative and qualitative research methods were used. In qualitative research method using in-depth interviews with 11 respondents and quantitative research in which questionnaire was used as an instrument to collect data from 400 populations of generation millennials customer living in Bangkok who order foods through food delivery application. Statistics for data analysis included frequency percentage average standard deviation exploratory factor analysis (EFA) The results indicated that most of the respondents were women with a bachelorsdegree who had a career as private company employees and an average monthly income of 18000 – 25000 bahts use Grab application the most use less than once week there are a total of 2 orders per order choose order the most street food average 100 - 350 Baht cost per time order food in the evening (17.01-22.00 p.m.) order food to eat at accommodation most order food to eat with friends reason for ordering a delivery is that it is comfortable from out going by self choose to pay by cash and consumers think that all of the factors are important in deciding to order food from restaurants through the Delivery Application application at high level. Results analysis of factors affecting generation millennials customers’ decision making to order from food delivery application be classified into eight factor as 1) easy to user experience strategy 2) goods value and price strategy 3) physical evidence and presentation strategy 4) strategies for brand awareness 5) accuracy and complete strategy 6) restaurants management system strategy 7) sales promotion strategy 8) new product development strategy.
การพัฒนาหลักสูตรระยะสั้นเพื่อเพิ่มขีดความสามารถในการแข่งขัน
The objectives of the research were to 1) study the desirable characteristics of a short course 2) study the need for short course training 3) study motivation for short course training 4) study media exposure channels about short course training in mass communication technology and 5) guidelines of short course Training development for enhancement in competitive of Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. Data were collected from 400 samples by using questionnaire. Data was analyzed by mean standard deviation (S.D.). The results showed as follows: 1) Desirable characteristics of a short course in mass communication technology found that most of them were interested in studying on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 4962.17 baht. 2) The need for short course training in mass communication technology was 20 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products 15) creative thinking to brand building 16) graphic design for storytelling 17) computer graphics design 18) photography for digital media 19) e-commerce website creation and 20) computers for the elderly. 3) Motivation for short course training in mass communication technology was at high level (=4.01) including self-motivation was at high level (=4.14) career motivation was at high level (=4.06) and social motivation was at high level (=3.79). 4) media exposure channels about short course training in mass communication technology was at middle level (=3.15) including Facebook was at a high level (=4.34) website was at a high level (=3.57) Television was at a high level (=3.56) acquaintances were at a moderate level (=3.35) radio broadcasting was at a moderate level (=2.82) and newspapers were at a moderate level (=2.82) 5) Guidelines for developing short course training to increase competitiveness found that desirable characteristics of short course training on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 5000 baht that the most of them can pay the cost 1000 bath. The public relations channels via Facebook and agency website. The short courses of the Faculty of Mass Communication Technology consisted of 14 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products.
การพัฒนาระบบส่งบทความออนไลน์ของวารสารเทคโนโลยีสื่อสารมวลชน มทร.พระนคร
The objectives of the study were to develop online article submission system of the Journal of Mass Communication Technology RMUTP and assess the appropriateness of then online article submission system of the Journal of Mass Communication Technology RMUTP. The program used to develop online article submission system using WordPress. The data was collected from a sample of 30 users who was evaluation the system. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: online article submission system of the Journal of Mass Communication Technology RMUTP was appropriate at a high level.
การกำหนดแนวทางการประเมินคาร์บอนฟุตพริ้นท์ของผลิตภัณฑ์สำหรับการผลิตแผ่นมีดทังสเตนคาร์ไบด์ 16ER60 สำหรับงานกลึงเกลียว โดยใช้การประเมินคาร์บอนฟุตพริ้นท์ของผลิตภัณฑ์ ตามแนวทางขององค์การบริหารจัดการก๊าซเรือนกระจก (องค์การมหาชน)
The purpose of research is to study the carbon footprint evaluation of products for thread turned Tungsten Carbide 16ER60 of production. To assess amount of greenhouse gas emissions that affect the environment. The key component in the calculation include raw material production material energy and waste January 2018 and March 2019. The scope of the study is the assessment of Business-to-Business (B2B). From the assessment of the carbon footprint it was total of greenhouse gas was about 1.1559 Kg CO2e which was divided from raw material about 0.0118 Kg CO2e and production process about 1.1441 Kg CO2e. From the improvement reducing electricity of sintering furnaces machine and lighting system was reduce greenhouse gas emissions about 0.3249 Kg CO2e or decrease percent 71.88 CT
การศึกษาระดับปัจจัยที่เหมาะสมสำหรับการปรับปรุงกระบวนการอบอ่อนเหล็กแผ่นม้วน
The objective of this research is to study the suitable factor level for the improvement of annealing furnace for rolled coils steel sheet. The experimenting has been performed to find suitable oxygen level by 5 annealing furnace experiment. The research has been started by collection the combustion. After that the burning adjustment by changing combustion technology with 5 levels of BGCV control valve open as 23% 40% 50% 75% and 100% has been implemented. The combustion adjustment data are recorded analyzed and compared with incomplete combustion value. The research result has been found that after improvement the combustion value. The percentage of oxygen level are improved to the better quality which standard at MV0-49% equal 2.5-4 O2% and MV50-100% equal 1.5-2.5 O2% conclusion 1 furnace as follows at the MV23.1% MV40% MV50% MV75% and MV100% level of oxygen as 2.5% 3% 3% 2% 1.5% and level of carbon monoxide as 0 ppm 2 ppm 2 ppm 2 ppm and 0 ppm respectively. Resulting of fuel energy consumption in the annealing process has been reduced around 225608 baht /year/furnace. Therefore it can depict that energy saving and annealing furnace efficiency improving are increased. The modified parameters will be applied to be the new standard reference values for the further engineer’s operational manual.