จำนวน Repository ( 3611 )
กลยุทธ์การประชาสัมพันธ์ที่มีความสัมพันธ์ต่อการรับรู้ภาพลักษณ์ของมหาวิทยาลัยราชภัฏสวนสุนันทาของประชาชนในกรุงเทพมหานคร
The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).
การพัฒนาบรรจุภัณฑ์จากเปลือกและส่วนเหลือใช้จากอุตสาหกรรมแปรรูปขนุน
Development of packaging from the shell and the rest use from processing industry jackfruit. The objective is to bring the debris to the jackfruit is the food. Use of design and manufacturing of sintered products scrap plywood sheet until Jack reached for the packaging of food or of use in everyday life to design and develop packaging started from the study data. Design of experiments to guide the experiment operation catalyst jackfruit plate compactor and a product design template packaging. By found that Shells components should be used. Skin of the jackfruit core of the jackfruit wood has the appropriate qualifications. The use of any part in the compression is having trouble procuring raw materials and unique features not suitable to adopt the actual properties of plywood scrap jackfruit is sticky but strong enough flexibility in the design and manufacture of packaging and the smell of jackfruit which is unique.
การสื่อสารการตลาดเพื่อส่งเสริมการเข้าร่วมกิจกรรมปั่นเพื่อพ่อของประชาชนในกรุงเทพมหานคร
The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015 of 99999 people registered to join this cycling event in 11 area throughout Bangkok. This is a qualitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found the public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Finding also indicates that there are 5 significant results of people to participate in the event : constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok called “5C’s Information”. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.
การศึกษาเพื่อการพัฒนาบรรจุภัณฑ์ร่วมสมัย ในการเพิ่มยอดจำหน่ายสินค้าแก่ ชุมชนจากผลผลิตคงเหลือทางการเกษตร กรณีศึกษากลุ่มวิสาหกิจชุมชน แปรรูปผลผลิต อ.เดิมบางนางบวช จ.สุพรรณบุรี
The preparation of this project is to study the development of contemporary packaging to increase. Sold its remaining output from the agricultural community. A case study of community enterprise products processing. District Doem Bang Nang Buat district. Suphanburi to design and develop a new form of packaging. Technically packaging designAccording to a study by the packaging. Can be divided into two categories : The study design packaging. Can be divided into two categories found. 1. Structural Packaging The format of the package can be purchased on the market. Based on the usage right. To comply with the reduced cost is not very high but can work well. The packaging is a rectangular shape that is easy to deploy overlap. Make no space to display the product for distribution. The packaging of the processed banana products including banana and four rolls of dried banana banana banana chips and stir to choose the material used is aluminum foil bags with zip lock. Has the ability to prevent the protection of gas permeability gas oil and light perfectly. Therefore to protect and preserve the product contained within life. Packaging of carved bamboo shoots. Choose materials that will be used as a glass bottle. Physical properties clean and safe. High heat resistance Last for long After use can be cleaned and recycled into new packaging. Packaging of dried Roselle. Material selection is a clear plastic bag. Made from polyethylene Paulinus ethylene (PE) low density polyethylene (LDPE) and outer structure used to be the box art paper (Art Paper) paper made from chemical pulp. (Pulp manufactured using chemicals) and a smooth surface on one side. The glaze is shiny gloss Or the time A white paper Print images with high detail. The images came out sharp and beautiful. And packaging of sugar cane The material is selected to handle plastic canister with a lid that can be used inside the body. And a belt outer material is coated paper (Art Paper) boxes and packaging units. (Tray forming a rectangle) to select a paper material coated PET plastic that is resistant to moisture and grease. The printing system is offset (Off Set Printing) Printing System is the most commonly used around the world today. Because the prints are streamlined in the artwork. Printing is hassle-free printing multi-color or four-color images with exquisite beauty so much so type in the number. The price will be even lower. 2. Graphic Packaging It is the concept The format used bright colors beautifully. Notably the main color is green. Yellow represents the yield from agriculture. And colors from the color of the underlying agricultural production such as Roselle drying. Use of hibiscus pink and purple. Yellow or brown tones Instead the color of molasses sugar cane used to make patternsillustrations etc. are used as the main characteristics of photo-realistic. The background is a graphic image editor with the content. The story of a product/ product And showcase The identity of the group / community The audience wants to highlight agricultural products. Awards / Portfolio Contest and history/ origin of the Community Enterprise ripe bananas privatization Gold Group has detailed information on the various packaging-related products as required by law. To build confidence the more buyers. The characters used to write a simple and contemporary look flick easily read. The findings Summary of satisfaction on the new packaging. 1. Structural Packaging Has satisfied most of the forms. The overall packaging Are appropriate to the product At the highest level with an average of 4.80 2. Design a graphic package. Most are satisfied with the package. Bright colors are the most beautiful with an average of 4.86
การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย
The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.