The purposes of this research were to 1) investigate the history of Chinese settlement in Phuket 2) examine the culture of Yaya clothing and stitched women’s shoes 3) study the pattern of Yaya clothing and stitched women’s shoes and 4) analyze the suitability of the city circumstance and clothing. The researcher studied the document and the pictures and collected the data by using Non-Participant Observation to observe the behavior of Chinese Violet (Yaya) clothing and stitched women’s shoes in Mueng district Phuket province and conduct in-depth interview with 8 field specialists. Snowball sampling was used to select key informant. Data were analyzed by descriptive analysis. The results were found that during the reign of King Rama III and King Rama V Hokkien Chinese from Southern and Eastern China migrated to Phuket by the junk boat. Mining is the major source of income of Chinese in Phuket others are merchandising fishing and agriculture. Most of Chinese got married with other local Thai people. We call them “Baba” for the people of mixed Thai and Chinese heritage. For the culture of Yaya clothing and stitched women’s shoes in Mueng district Phuket province it was found that in the previous days the daily women clothing was the straight- point collar shirt with pleated sleeves and Pateh skirt. In the auspicious occasions women wore long evening gowns and made a high hair bun. Later wearing a long evening gown was adapted to be the short one according to the weather and circumstance and for better movement; Yaya shirt became popular because of its ventilation. Yaya clothing and stitched women’s shoes were designed into various patterns such as animals flowers and plants and nature. Stitched women’s shoes were made from laces or beads. The stitch pattern meant good luck and propitiousness. Both Yaya clothing and stitched women’s shoes were designed by the owners and inherited from generation to generation. For the result of the study about the suitability of the city circumstance and clothing it was found that Yaya clothing is beautiful and unique; however it is not suitable to wear in daily life because it is too thin and easily torn. At present Phuket people cannot stitch the shoes themselves and they have to import them from Penang and Melaka with high price; consequently it is not popular whil high heeled shoes are more popular. Anyway Yaya clothing is conserved and restored to express its uniqueness and it is the strength of Phuket’s tourist attraction. Yaya clothing is back and adapted to changing society culture and circumstance.

The purposes of this research were to investigate the quality of video-assisted teaching in Flower Business on the topic of basic flower arrangement including video content creation to explore the learning achievement of the learners from video-assisted teaching and to survey the learners’ satisfaction on the video-assisted teaching. Data tools were 1) video-assisted teaching in Flower Business on the topic of basic flower arrangement 2) a learning achievement test 3) learners’ satisfaction questionnaires on video-assisted teaching. The research samples were 27 students of Home Economics Business Administration Department from the Faculty of Home Economics Technology who studied Flower Business in semester 1 / 2014 The results were found as follows: 1) The arithmetic mean of the content quality of video-assisted teaching in Flower Business was at the highest level (x ̅ = 4.53) The arithmetic mean of the quality of video-assisted teaching was at the high level (x ̅ = 4.13) 2) From the learning achievement test it was found that the mean pre-test score was(x ̅=10.5 S.D. =1.397) and the mean posttest score was (x ̅ = 15.8 S.D. = 1.841) 3) The t-test of learning achievement between the pre-test and posttest wast = -14.822 The significance level was .05 The learners’ satisfaction on video-assisted teaching in Flower Business was at the highest level with the mean of (x ̅ = 4.53)In conclusion video-assisted teaching in Flower Business is effective on the achievement of the learners and the learners satisfied video-assisted teaching in Flower Business at the highest level.

Fresh coconut syrup is a product from coconut spadix which has unique sweet taste and odor. Due to its short storage life it is usually processed into palm sugar. Development of new product from fresh coconut syrup would add more value by using it to produce crispy jelly. A suitable formula selected as a basic formula used 42.11 percent of refined sugar 56.14 percent of water and 1.75 percent of jelly powder. The basic formula was adjusted by calculating amount of water and soluble solids. Then a study was conducted to determine suitable amount of refined sugar heating period and drying temperature. It was found that a higher ratio of refined sugar and heating period led to increased concentration level of the mixture. As a result the crispy jelly had higher amount of sugar chips on the jellys surface and higher level of hardness. The highest score given by testers was for crispy jelly which used a ratio of fresh coconut syrup and refined sugar at 1:0.6 and 1:0.8 heating period of 5 minutes. Drying crispy jelly at higher temperature resulted in decreased drying period and higher degree of hardness. Drying at 70 degree Celcius produced crispy jelly with good quality which received the highest likeness score from testers. A study that kept crispy jelly in plastic box for at least 8 weeks showed that the tested condition could effectively maintain good quality of the crispy jelly.

The purposes of this study were to 1) compare the perception on the organization culture of the personnel with different demographic characteristics working at Rajamangala University of Technology Phra Nakhon 2) compare the effectiveness of the Enterprise Resource Planning (ERP) of the personnel with different demographic characteristics working at Rajamangala University of Technology Phra Nakhon and 3) study the relationship between the perception on the organization culture and the effectiveness of the enterprise resource planning (ERP) at Rajamangala University of Technology Phra Nakhon. The samples were 170 accounting and supply staff and administration who involved with ERP. The collected data were analyzed by the percentage distribution frequency distribution mean and standard deviation. T-test and F-test were applied to verify the hypothesis and analyzed by One-Way ANOVA and Person’s Product Moment Correlative Coefficient. The results of the study revealed that the staff with the age difference perceived the organization culture differently at the level of .05 significance. Gender marital status educational level working period faculty/department of the staff did not vary in perceiving the organization culture in the overall. In terms of the effectiveness of the Enterprise Resource Planning (ERP) it was found that the staff with the age difference differed at the level of .05 significance. Gender marital status educational level working period faculty/department of the staff did not vary in the effectiveness of the Enterprise Resource Planning (ERP) in the overall. The perception on the organization culture of RMUTP personnel positively related to the effectiveness of the Enterprise Resource Planning (ERP) at the level of .05 significance.

The objective of this study is to analyze the factors affecting the success of 1800 MHz frequencies auction for the telecommunication of 4 listed companies in the Stock Exchange of Thailand. Including Advanced Info Service Public Company Limited Total Access Communication Public Company Limited True Corporation Public Company Limited and Jasmine International Public Company Limited. The collection of financial data and annual reports were the first quarter of 2010 to the third quarter of 2015. The Logistic Regression Analysis was applied to test the hypothesis. The result of this study found that the total debt to equity ratio and current ratio affected the success of the 1800 MHz frequencies auction at the 0.05 significant level but the net profit margin ratio the asset growth rate the revenue growth rate and the fixed asset turnover ratio did not affect the success of frequencies auction at the 0.05 significant level.