This research aims to study the demographic characteristics affecting the decision to buy home furniture through mobile applications for Gen Y consumers and study the marketing mix 7 P’s and digital marketing model that affect the decision to buy home furniture through mobile application of Gen Y consumers. The population used in this research is population born between 1980 and 1997 are now between 24-41 years old live in Bangkok amount of 1453477 people the data were collected from 400 samples. The sample size was calculated following the Taro Yamane method.The descriptive statistics used were frequency percentage mean standard deviation (SD) and Inference statistical such as the difference analysis of the mean of the 2 sample groups (Independent Sample T-test) difference analysis for sample mean of more than 2 groups by one-way analysis of variance (One-Way ANOVA) and multiple regression analysis (Multiple Regression). The research results indicated that 1) the demographic characteristics such as gender and age had no impact on the overall decision-making to buy home furniture through mobile application of Gen Y consumers. In contrast marital status level of education career and income had an overall effect on the decision to buy home furniture through mobile applications for Gen Y consumers 2) Furthermore the marketing mix 7 P’s consisting of product price promotion process physica presentation and digital model on the overall effect the decision-making to buy home furniture through mobile applications. Moreover digital marketing model content marketing website creation assisted marketing e-mail marketing and online marketing impact the decision-making of buying home furniture through a mobile application. It was recommended that since the marketing mix especially product price and promotion affected the overall decision-making of buying product. Therefore if home furnitures are sold through mobile application content marketing must be developed at the highest level followed by social media marketing and email marketing had the most negligible positive impact on the overall buying decision-making and every factors

The objectives of this study were 1 ) to investigate the marketing mix factors influencing sukiyaki consumption among the elderly in Bangkok 2) to explore the consumer behavior of the elderly in sukiyaki consumption and 3 ) to study the relationship between marketing mix factors and the behavior of the elderly in sukiyaki consumption in Bangkok. The sample was 400 elderly people aged 6 0 years and over who living in Bangkok and consumed sukiyaki as food. A questionnaire was used as a research instrument. Statistics used in data analysis were frequency percentage mean standard deviation and hypothesis testing using Chi-Square. The results found that 1) overall opinion of the sample group was at a high level in terms of opinion on service staffs distribution channels product price service process and physical environment except for marketing promotion there was at moderate opinion. 2) In terms of sukiyaki consumption behavior the most popular ingredients in sukiyaki were fresh vegetables meat and meat products noodles and starchy foods eggs and mushrooms. The sample group liked to consume in sukiyaki restaurants. The reasons for sukiyaki consumption were the taste quality freshness various menus and the price of the food was reasonable with the quantity and quality. The frequency of consuming sukiyaki was less than once a month followed by once a month. The average food cost was between 201-300 bath per person. Most sukiyaki consumption time was on weekends between 13.01-16.00. Most of the consumption consisted of family members and the number of people eating was 4 or more. 3) Marketing mix factors included product factors price distribution channels marketing promotion service staffs service process and the physical environment found to be related to Suki food consumption behavior in terms of the reason for consumption the frequencies used in food consumption per month the average consumption cost per time per person and the time spent in food intake with statistical significance at the .05 level.

Research on the use of whey protein supplements in butter cookies from lotus seed flour. The objectives were to study 1) basic formula for butter cookies from lotus seed flour 2) the appropriate amount of whey protein added in butter cookies from lotus seed flour 3) nutritional value of butter cookies with basic formula lotus seed flour and whey protein supplement in lotus seed flour cookies 4 ) the consumers’acceptance of butter cookies from lotus seed flour fortified with whey protein. The results of the selection of the basic formula butter cookies from lotus seed flour by using sensory quality assessment in various aspects including appearance color smell taste and texture of the three formulas were found that the overall results were statistically significant (p ≤ 0.05). and the sensory quality score of Formula 1 was greater than Formula 2 and Formula 3. The overall score was very high and the mean score were 8.50 ± 0.53 8.53 ± 0.73 8.47 ± 0.77 8.40 ± 0.72 8.30 ± 1.08 8.47 ± 0.77 respectively. Therefore the researcher chose Formula 1 as the basic formula for the study of whey protein supplementation. The proportion of whey protein in butter cookies from lotus seed flour were at 3 levels: 5 10 and 15 percent of the total flour mixture weight. It found that the participants accepted the butter cookies from lotus seed flour in 10% whey protein-fortified formulas more than 5% and15%. at the high overall score. The mean scores in various aspects such as appearance color smell taste and texture were 8.43 ± 0.94 8.53 ± 0.68 8.57 ± 0.73 8.47 ± 0.63 8.10 ± 1.13 8.40 ± 0.72 respectively. In the study of the nutritional value of basic formula of butter cookies from lotus seed flour and whey protein supplementation in butter cookies from lotus seed flour at 40 g. were found that whey protein supplementation in butter cookies from lotus seed flour provided more nutritional value than the basic formula with 12.72 g protein 55.76 g of added carbohydrates and reduced energy to 505.40 kcal. For the acceptance of 100 consumers towards whey protein lotus seed flour butter cookies it was found that consumers rated the preference of butter cookies with whey protein added in shape color smell taste texture. The overall preferences were in the range like very much to like at 98 %. There were 95% of consumers who willing to buy whey protein fortified lotus seed butter cookies at the market. Using a can packaging container with 20 cookies and sold at a price of 30 baht.

This independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age education bachelors degree occupation employee or official / state enterprise monthly income 10001 - 15000 baht living in a dormitory / condo food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level the results of the study revealed that indirect characteristics of education occupation income and housing characteristics influence food type over time and purchase price marketing mix. Both the needs of the service provider the payer department the convenience the media communication and the media journey have an effect on the quantity type of food and the lead time. The payers a la carte meals are popular for their convenience with on-time delivery services for reasonable prices quality and food needs New fresh clean hygienic respectively

The objective of this study is to observe the relationship between Budget Management and Effectiveness of private schools in Bangkok. The population and sample groups of this study include 691 schools in which 123 focused samples derived from determining samples’ sizes are according to Krejcie and Morgan’s Table. The data used in this study is provided by school administrators chief budget accountants and teachers. The employed study instrument used in collecting data is overall four-part questionnaire survey. Collected data is statistically analyzed by percentage arithmetic mean standard deviation correlation coefficient of Pearson and Multiple Regression Analysis The finding of this research reveals that 1)Private schools’ Budget Administration around Bangkok is general and in each aspect were at a high level : the highest arithmetic mean is account management aspect followed by budget allocation. 2) Private schools’ Effectiveness is general and in each aspect were at a high level : the highest arithmetic mean is teachers satisfaction aspect followed by the ability to adapt from internal and external factors respectively. 3)There is also a positive relationship between schools budget management and schools effectiveness with statistical significance at 0.01