จำนวน Repository ( 3611 )

รูปแบบฐานวิถีชีวิตใหม่ในการเลือกซืผู้บริโภคในเขตกรุงเทพมหานคร ภายหลังสถานการณ์ระบาดของโรคติดเชื้อไวรัสโคโรนาสายพันธุ์ใหม่ 2019 (COVID-19)
รูปแบบฐานวิถีชีวิตใหม่ในการเลือกซืผู้บริโภคในเขตกรุงเทพมหานคร ภายหลังสถานการณ์ระบาดของโรคติดเชื้อไวรัสโคโรนาสายพันธุ์ใหม่ 2019 (COVID-19)

The purposes of this research were to 1) investigate personal factors of consumers in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) 2) study information awareness in the widespread Coronavirus 2019 (COVID-19) 3) find out the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) epidemic 4) study the relationship between personal factors and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the outbreak of Coronavirus 2019 (COVID-19) and 5) examine the relationship between information awareness of the Coronavirus 2019 (COVID-19) outbreak and the new normal style of consumers’ behaviors in food purchasing options in Bangkok after the Coronavirus 2019 (COVID-19) outbreak. The sample was 400 consumers in Bangkok who were selected by stratified sampling. The research instrument used in this study was the questionnaire. The statistical analysis used in this study included frequency percentage means and chi square. The results of the study were as follows: 1) for personal factors of consumers in Bangkok most of them were female (222 participants) whose ages ranged from 20-30 years old. Their education was lower than bachelors level. Their occupations were company employees/private employees with an average income from 10001 to 20000 baht per month. 2) Regarding the awareness of the Coronavirus 2019 (COVID-19) pandemic the results showed that most of the consumers received main sourcesof information from the Ministry of Public Health family members and television channel. 3) In addition to the new normal style of purchasing food options the results reported that most consumers preliminary examined their readiness health check before going out to buy or use any services. The majority of consumers selected restaurants in the department stores buying a la carte for example meat rice and curry fried chicken bakery products instant noodles frozen meats and various Thai desserts. These consumers spending money less than 500 baht bought these products by themselves and making their own decisions. 4) Personal factors including gender and education level were correlated with the new normal style of consumers’behaviors in foods purchasing option with statistically significant at the .05 level. 5) For the outbreak information sources the informants reported that the widespread Coronavirus 2019 (COVID-19) was correlated to the new normal style of consumers’ behaviors in food purchasing options with statistically significant at the .05 level.

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ปัจจัยที่มีความสัมพันธ์ระหว่างคุณภาพอาหารสดกับกระบวนการตัดสินใจ เลือกซื้อผ่านแอปพลิเคชันออนไลน์ภายใต้บรรทัดฐานใหม่
ปัจจัยที่มีความสัมพันธ์ระหว่างคุณภาพอาหารสดกับกระบวนการตัดสินใจ เลือกซื้อผ่านแอปพลิเคชันออนไลน์ภายใต้บรรทัดฐานใหม่

The objectives of this research are 1) to study the behavior of buying fresh food through an online application under the new norms.2) To study the importance of fresh food quality influencing the food purchasing decision-making process through an online application under the new norms.3) To compare personal factors and decisionmaking processes to buy fresh food through online application under the new norms.4) To study the relationship between the quality factors of fresh food and the process of making decisions in food purchasing through an online application under the new norms. This research is a quantitative research. The sample group of 400 people are Thai consumers who have used an online application to order fresh food at least once. The questionnaire was used as a tool for data collection. The statistics used for data analysis were frequency percentage mean standard deviation t-Test and F-Test fromone-way analysis of variance and the Pearson correlation coefficient. The findings of this study shown that almost of participants who use the online application are female age between 22-38 which have income 15001-20000 Thai Bahtper month work as employee in private company and all are single. Most of them are living with their families including 3-4 family members. In terms of participants’ behavior they know Tesco Lotuss online application for ordering fresh food the most however mostly ordered the fresh food through Tops #1 Food&Grocery. Participants know the information on how to order food from social media and usually ordered pork. Normally they decided to buy their own and often choose to buy on Saturday from 10.01 - 12.00 and have an average cost of 501 baht or more. The importance of fresh food quality influencing online shopping app decisionmaking under the new norms. Overall opinions and aspects were found to be at the highest level in all aspects. And decisions affecting fresh food choices through online applications under the new norms overall opinion found that the decision was made at the highest level. The highest level of decision making was found in 4 factors and only 1 factor is at the high level. The results of a comparison of consumer decisionmaking processes towards purchasing fresh food through an online application under the new norms the classification according to demographic characteristics were found that gender age average monthly income status and number of family members all the aspects were found to have a statistically significant difference in the decisionmaking process at the 0.05 level. And the analysis of the relationship between fresh food quality and the process of making a decision on choosing fresh food through an online application under the new norms overall aspects were found at moderate level and correlate in the same direction. When considering each aspect it was found that there was a moderate relationship. It also found that the relationship was in the same direction in 3 factors: physical quality sensory quality and safety for consumption.

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คุณภาพของข้อมูลทางบัญชี ที่ส่งผลต่อประสิทธิภาพการตัดสินใจของผู้บริหารในธุรกิจขนาดกลางและขนาดย่อมในเขตปริมณฑล
คุณภาพของข้อมูลทางบัญชี ที่ส่งผลต่อประสิทธิภาพการตัดสินใจของผู้บริหารในธุรกิจขนาดกลางและขนาดย่อมในเขตปริมณฑล

The objective of this research is to study the relationship between the quality of accounting data knowledge and understanding of accounting information business organization feature and the decision-making efficiency of executives in small and medium-sized businesses in the metropolitan area. The demographic group is the management of 351 companies. The data is analyzed using descriptive statistics such as frequency percentage mean and standard deviation and inferential statistics such as pearson’s Correlation Coefficient and multiple Regression. The results showed that the administrators had a high level of knowledge and understanding of accounting information and the quality of accounting data the characteristics of business organizations and the overall decision-making efficiency of the executives at a very good level. In the multiple regression analysis between cognitive information quality of account data and business organization feature to the efficiency of the executive decision making in general (Y) the regression equation was statistically significant at the level of 0.01

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คุณภาพการให้บริการที่ส่งผลต่อการตัดสินใจเลือกใช้บริการของสมาชิกสหกรณ์ออมทรัพย์ในเขตกรุงเทพมหานคร พื้นที่ 1 และพื้น ที่ 2
คุณภาพการให้บริการที่ส่งผลต่อการตัดสินใจเลือกใช้บริการของสมาชิกสหกรณ์ออมทรัพย์ในเขตกรุงเทพมหานคร พื้นที่ 1 และพื้น ที่ 2

The objectives of this study were to study personal factors service quality and the decision to choose the service of savings cooperatives in Bangkok to study personal factors that affect the decision to choose the service of savings cooperative members in Bangkok and to study the quality of service that affects the decision to choose the service of savings cooperative members in Bangkok. The population was 1210043 savings cooperative members in Bangkok in 2019. The samples were randomly selected from the population by Purposive Sampling of 400 people. The sample size was determined according to Taro Yamane method. The data was analyzed using descriptive statistics such as frequency percentage mean and standard deviation. The inferential statistics were: independent sample T-test one-way ANOVA analysis Pearsons Correlation Coefficient and Multiple Regression Analysis. The study results showed that the overall service quality level of savings cooperatives in Bangkok was high. The aspects that the sample group thought was of the highest quality was the facilities and responses to member services. The most important factors affecting the decision to use the services of the sample group were human resource development and service development. The study hypothesis test showed that personal factors namely age and membership duration in a savings cooperative affected the decision to use the service of savings cooperative member in Bangkok at a significant level of 0.05. The cooperative members aged 26-35 years focused on service development less than those aged 46 years and over at the statistical significance of 0.05. The group of 16-year membership focused more onservice development than those at the group of 6-10 year membership and the group of 11-15 years of membership at a significant level of 0.05. The service quality factors on trustworthiness confidence and knowing and understanding service recipients had a positive influence on the decision to use the savings cooperative service on cooperative business development aspect at the significant level of 0.05. The service quality factors on trustworthiness confidence and knowing and understanding service recipients had a positive influence on the decision to use the savings cooperative service on human resource development aspect at the significant level of 0.05. The service quality factors on trustworthiness and knowing and understanding service recipients had a positive influence on the decision to use the savings cooperative service on service development aspect at the significant level of 0.05. The service quality factors on confidence and facilities had a positive influence on the decision to use the savings cooperative service on service area development aspect at the significant level of 0.05.

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การออกแบบพานพุ่มเปลี่ยนรูปจากกระจกเกรียบด้วยเทคนิคเลโก้
การออกแบบพานพุ่มเปลี่ยนรูปจากกระจกเกรียบด้วยเทคนิคเลโก้

The special project on Transformative Tray with Pedestal from Tinted Glass Design by Lego Technique has the objectives to study the design and procedure of the transformative tray with pedestal from tinted glass design by lego technique and to investigate the satisfaction of the target group towards the transformative tray with pedestal from tinted glass design by lego technique. The researchers conducted the study and collected the data related to a sketch design of the transformative tray with pedestal from tinted glass design by lego technique which can be modified into 3 ways a rice funnel tray a holy-water bowl tray and monks alms bowl tray. 5 experts will consider the structure of three trays and choose the lotus petal pattern a tray and the color of the lotus petals that the experts like and it must be most suitable. They also give a suggestion to design the transformative tray with pedestal from tinted glass design by lego technique. After that the suggestions were used to survey the satisfaction of the target groups 25 students from Home Economics Business Administration Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon and 25 public people in 5 aspects a product materials utility price and distribution area. Then bring the data into the analysis by using frequency percentage and mean. The result of the analysis shows as follows. From the design and procedure of the transformative tray with pedestal from tinted glass design by lego technique it was found that most experts agree that all three tray are suitable size and proportions for the transformative tray with pedestal from tinted glass design by lego technique. A wooden tray should be used because the lotus petals are plump and delicate. Because the wood tray is strong and the tray should be embedded with glass for a match the colors should be contrasting colors to make the pattern stand out. There should not have additional decoration because the work is outstanding with the pattern of tinted glass. Suggestions for delicate work should be planned and should have a smooth glazing. Satisfaction of the target groups towards the transformative tray with pedestalfrom tinted glass design by lego technique: Satisfaction of 25 students from Home Economics Business Administration Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon shows that the respondents were satisfied in the product with the neatness and the beauty of the products with an average of 4.48 at the highest level. Regarding the materials respondents were satisfied with the suitability of the materials used and the strength and durability of materials having an average of 4.48 at the highest level. Regarding the utility respondents were satisfied to use a product as a sacrifice item and as a learning media having the average of 4.56 at the highest level. Regarding the price the respondents were satisfied with the price of 10750 baht with an average of 4.32 at the highest level. Regarding of distribution the respondents were Satisfied in the Buddhist alms shop having an average of 4.60 at the highest level. Satisfaction of 25 public people shows that the respondents were satisfied in the product with the neatness and the beauty of the products with an average of 4.36 at the highest level. Regarding the materials respondents were satisfied with the suitability of the materials used having an average of 4.40 at the highest level. Regarding the utility respondents were satisfied to use a product as a sacrifice item having the average of 4.40 at the highest level. Regarding the price the respondents were satisfied with the price of 12300 baht with an average of 4.24 at the highest level. Regarding of distribution the respondents were Satisfied in the online shop having an average of 4.08 at the highest level.

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