The objective of this research were to Study the training needs of the general public and entrepreneur groups. Professional service groups in Bangkok and suburbs Include Nonthaburi Province Samutprakarn province and Pathumthani province that operates in the workplace the study method used data collection by questionnaire construction and collecting information for meetings on various occasions the population and sample used in this study are General public and entrepreneurs In the BMA The sample consisted of 400 people selected by random sampling. The tools used for data collection were questionnaires for short training courses. This questionnaire consists of 5 parts. Part 1 was general information for respondents. Part 2 was information that needs short training for the general public. Part 3 was a topic of other interest. Part 4 was information about obstacles and problems that were not. Receive short training Part 5 was suggestions analyzed data basic statistics for analysis are percentage mean (x̄ ) standard deviation (S.D). The results of the study appear as follows 1. Most of the respondents were female aged over 50 years old education level wad undergrad degree most general staff positions at least 5 years of work experience. Most professionals (such as restaurant owners businessmen etc.) had the most. 2. Respondents to the short-term training requirements of Rajamangala University of Technology Phranakhon from the questions on the training curriculum requirements a total of 24 issues with a rating of 5 levels which are the most: 5 points a lot of 4 a moderate level of 3 points a minimum of 2 points and a minimum of 1 point. The study indicated that most respondents responded that there was a level of need for short-term training at the highest level. There was 1 points which are item 3 .4 : Research and innovation community (x̄ ) = 4.7649. The results of the study revealed that most respondents responded that there was 21 levels of interest in short-term training courses namely 1.6 points 44.6% were interested in training topics in the new social science research method. Training topics 34 .1 % of the potential for international chef development item 3 . 3 are interested in training topics 31.4% knowledge management courses community 3.5 are interested Tip interdisciplinary curriculum development community. The results of the study revealed the most respondents responded that there was 1 level of interest in the short-term training courses at moderate level namely 2.5 points 21.1% were interested in the ASEAN language for communication course. From the analysis of readiness of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon can arrange training on various topics. To develop guidelines for academic services for society to be efficient by having the location personnel experts learning resources cooperation and creating a short course training network. Keywords: training needs short course

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research. The research results revealed as follow: 1) Majority of the samples were female age between 31-35 years old single status tropically had bachelors degree average monthly income level 20001-30000 Baht per month own only one cat main reason for taking care cat to make friend. 2) Majority of the samples were focus on the quality of the cat product. Frequency of purchasing few times per week. Spend more than 500 baht per time. Decission making by themselves. The quatity of purchasing are uncertainty depend on the convenience and purchasing by themselves. The location of purchasing mostly in departmentstore or supermarke at pets department. 3) Marketing mix factors related with cat products consumer behavior were focus on purchasing frequency of purchasing expense of purchasing per time person who is involved quantity of purchasing chanal of purchasing on the statistical level significance of .05 except The place of purchasing frequenly are unrelated. The results of the Quantitative research: the most of opinion of opinion leader vender and consumer werw conform to quantitative research.

The research on opinions and demands of viewers digital TV via applications has objectives as follows 1. to study the opinions and needs of users who view digital TV via application; 2. to study the opinions and needs of the management from agencies organizations public sector private sector state enterprises and scholars involving in television media industry; 3. to establish guidelines for developing appropriate program format for digital TV application. The researcher used mixed research methodologies by combining two methodologies qualitative research and quantitative together. Both methodologies were used in conducting this research simultaneously in a single period. Data of both methodologies was collected and analyzed separately whereas the results were combined and interpreted. Then the results were discussed by comparing the similarity and difference of both methodologies. The qualitative research methods consisted of document review observation and in-depth interview. The quantitative research methods consisted of questionnaire from sample groups and statistical analysis. Research results revealed that according to opinions and demands of viewers digital TV via applications (most people downloaded digital TV viewing application on Android platform) the most watched channel is channel 8; on average they watched digital TV 5 days per week with minimum 3 hours of viewing time; the types of program that people watch regularly were dramas which they can watch offline afterwards. Overall the users had positive attitude towards their experience in using digital TV application with average score totalling 3.96. The factor that received the highest score was the convenience of using digital TV application which received average scores totalling 3.96 (agree). The second highest score which totalled 3.85 (agree) was usefulness. Usage protocol received 3.79 scores (agree) and service received 3.56 scores (agree). The most important factor according to the sample groups when choosing digital TV application was quality. Features format and structure were then considered respectively. As for the opinions of the management from agencies organizations public sector private sector state enterprises and scholars involving in television media industry they wished to see constant development in digital TV programs that would keep up with the ever changing technology as well as marketing factors relating to advertising incomes and other incomes.

The purposes of this research were 1) to develop the model of group process Learning. 2) to compare the learning achievement between before and after learning from the group process Learning 3) to study the satisfaction of students of group process Learning in Thai for Presentation Course of the Students at Rajamangala University of Technology Pha Nakhon. This is an experimental research. The sample is 30 students in 1st year undergraduate in tourism major by purposive sampling who studied Thai for Presentation Course in the first semester (2019) at faculty of Liberal Arts Rajamangala University of Technology Pha Nakhon. The research instruments used in the experiment were 4 sets of group process learning management plan 1 set of achievement test used before and after learning and 1 set of student satisfaction questionnaire for group process Learning. The results were as follows : 1. The development of The group process learning using 4 sets which included small group process learning brainstorming group process learning discussion group process learning and the presenting group process learning was developed and applied in teaching and learning Thai for presentation course After the application the program was evaluated and it was found that the Index of Item Objective Congruence (IOC) of the evaluation of the quality of the group process management learning reached at 0.67. The Index of Item Objective Congruence (IOC) of achievement test reached at 1.00. And the Index of Item Objective Congruence (IOC) of the satisfaction reached at 1.00.

This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer decision making in purchasing the frozen food products and 3) to understand the interrelationship between the population characteristics and the point of purchase advertising that influences decision making. There were 400 respondents in this research that were chosen by using the purposive random sampling method. A questionnaire was used to collect data. The collected data was then analyzed by using statistics including distribution frequency percentage mean and standard deviation. Moreover ANCOVA (One - Way ANOVA) and Pearson correlation coefficient were used for the hypothesis testing. The results indicated that most respondents are female between 21 – 30 years old. They are single have an undergraduate education level and work at private or government - owned companies. Their income per month is between 20001 – 30000 baht. Their opinions towards overall point-of-sale advertising are average. The overall point of purchase advertising includes advertising media that ranges from the most to the least including: product demonstration advertising banners packaging and product displays respectively. The respondents decision making in purchasing the frozen food product is average including problem recognition evaluation of alternatives post-purchase behavior purchase decision and information search respectively. The hypothesis testing found that; 1) The population characteristics refer to demographics including gender age education level and average income per month. Whereas the point of purchase advertising refers to advertising banners types of packaging product display and product demonstration. This paper attempted to find out whether or not and how each type of point of purchase advertising has influenced the respondents in purchasing frozen food products within Bangkok. The hypothesis testing showed that the population characteristics have no influence on purchasing the frozen food products in Bangkok. 2) However when controlling the covariate variables (from item 1) the results differed. It was found that different marital status and occupation has an influence on decision making in purchasing the frozen food products in Bangkok. The hypothesis testing found that population characteristics including gender age education level and income per month have differently influenced purchasing decision process at the point of purchase advertising including product banners product display and product demonstration. However packaging has no influence on purchasing decision of frozen food products. 3) After controlling the covariate variables (from item 1) it was found that the marital status and occupation have no statistical significance towards the purchasing decision process. Whereas the independent variables and the covariate variables have in fact influenced the purchasing decision process.