จำนวน Repository ( 3611 )
ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส
The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient. The study found that most respondents were single female at age between 21-30 years old obtained bachelor degree worked as employees of private organizations/state enterprises with an average of below THB 10000 monthly income. The average usage of the BTS service was once in a while during 06.00-09.00 am (Morning rush hour) for leisure purposes (traveling/shopping/personal business). The overall level of the BTS passengers’ attitudes and their advertising exposures wereat moderate level. The results of the research testing demonstrated that 1) passengers with demographic characteristic i.e. the gender difference posed only one aspect of different behavior in using the BTSservice which was the traveling hour. For passengers who were different in gender posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in demographic characteristic i.e. marital status posed only one aspect of different behavior in using the BTS service which was the purpose of service usage. For passengers who were different in marital status posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in education level posed only one aspectof different behavior in using the BTS service which was the traveling period. Passengers who weredifferent in demographic characteristics i.e. age occupation and average monthly incomeposed different three aspect of different behavior in using the BTS service that included the frequencyof service the traveling period and the purpose of use 2) passengers with different in demographiccharacteristic i.e. gender difference posed different attitude toward the BTS in-trained advertisingmedia. Female passengers had overall attitude on understanding and sentiment higher than male.Passengers with differences in demographic characteristics i.e. age status education level occupationand average monthly income had no different attitude towards the BTS in-trained advertising media3) passengers with difference in demographic characteristics i.e. gender difference had differentexposure towards the BTS in-trained advertising media. Female passengers were more exposedto all 4 aspects of the BTS in-trained advertising media than male passengers. While passengers withdifferences in demographic characteristics i.e. age status education level occupation and averagemonthly income were overall no differences in terms of their BTS in-trained advertising mediaexposure; and 4) passengers’ attitudes toward the BTS in-trained advertising media were overallcorrelated with the BTS passengers which was relatively high.
การใช้ประโยชน์กากดินขาวเหลือทิ้งจากเหมืองหินเป็นมวลรวมละเอียดสำหรับก่อสร้างอาคารประหยัดพลังงานแบบสำเร็จรูป
The research aims to study and develop the Kaolinite mixed with cement powder for the mass wall. The Kaolinite development process to improve the characteristics. The Kaolinite mixed ratios are 10% 20% 30% and 40% and the result indicated that the experiment mortar-mix ratio at 0:8:2.75:0.2:0.05:0.04:0.5 of cement powder sand Kaolinite limestone superplasticised and clean water compared to No MK control sample covered ASTM standard in tensile strength more than 100 ksc compressive strength of MK20% with superplasticised at 434 ksc. The water absorption values under the standard passed
สารคดีลิขสิทธิ์
The objectives of License documentary were to create conscious mind and showed how violation of copyright do in Thai society and to study the satisfaction survey form 100 people by using online questionnaire. The statistic to analyze were frequency average and standard deviation. The result found that audience had the satisfaction to License documentary at a high level (𝑥̅=4.08).
การหลอมภาพให้มีความคมชัดสูงแบบพีซีเอด้วยเทคนิคการแปลงเวฟเล็ต
Currently the edge image is regarded as important in the process of digital image processing. Because in the field of image processing in certain fields require lines or the edge of a complete description of the image in the photo itself. It is also essential to engineering. Most commonly used to calculate the difference like testicle to calculate the area between the point-to-point. Applied to select the coefficients to be used in combination with a new edge image clarity of the picture more. In this research will be trimming the edge blending image to compare the quality of the image obtained by the theoretical conversion web Paulette (Wavelet Transform) to demonstrate how to mix the new image it can provide the sharpness of the image the better. The assessment found that the proposed method can increase the contrast of the image. And maintaining data within the output video in its entirety
การใช้เศษต้นมันสำปะหลังเป็นมวลรวมน้ำหนักเบาสำหรับผลิตภัณฑ์ คอนกรีตบล็อกรับน้ำหนักประเภทควบคุมความชื้น
This research aims to develop the concrete blocks mixed with cassava pit waste. There are 6 mixing ratios among Portland cement type1: rice hush ash: quarry dust: cassava pit waste: water reducer type A: tap water that include 0.7: 0.3: 10: 0: 0.02: 0.6 0.7: 0.3: 9.9: 0.1: 0.02: 0.6 0.7: 0.3: 9.7: 0.3: 0.02: 0.6 0.7: 0.3: 9.4: 0.6: 0.02: 0.6 0.7: 0.3: 9.1: 0.9: 0.02: 0.6 and 0.7: 0.3: 8.8: 1.2: 0.02: 0.6 by weight. The concrete block samples were casted same as the ordinary concrete blocks and test were conducted according to TIS.57-1990 standard. From the results the best proportion of concrete block mixed with coconut shell ash is 0.7: 0.3: 9.7: 0.3: 0.02: 0.6. The proper ratios of cassava pit waste can decrease the density or weight and increase the thermal insulation of concrete blocks. However the over amounts of cassava pit waste that effected to increase the water absorption and decrease the compressive strength properties of concrete blocks.