จำนวน Repository ( 3611 )

บทบาทของ hrm : การจัดการช่องว่างระหว่างวัยในองค์กร
บทบาทของ hrm : การจัดการช่องว่างระหว่างวัยในองค์กร

Today many organizations are facing problems with generational differences in the workplace. Problems can arise from differing mindsets and communication styles of workers born in different eras. They are different in view of thoughts expectations and attitudes between generations. Generation gaps become frictions and obstacles to workplace communication resulting to company performance and lower productivity. Generation Gap Management in organization is therefore the important role. It is necessary for the Human Resource Department who is the main duty to generate effective management strategies to cope with multi-generations’ characters and their behaviors. The objective of this article is to review of related literatures in terms of its advantages and impact based on the study about multi-generation conducted by academician in western countries and Thailand. It found out those different perspectives in each generation promotes respect for diversity and fosters cohesiveness within the workplace. Acknowledging and incorporating the values ideas and perceptions of each one can have a positive impact on the climate with creativity and productivity increase. Therefore working in the generational mix can be efficiently applied to Human Resource Management including human resource planning recruitment and selection human resource development performance appraisal and employee retention. This will mitigate potential conflict between generations. In the meantime they are able to work together side by side which resulted to business growth successfully.

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การใช้ประโยชน์เศษหินบะซอลต์เนื้อโพรงข่ายเป็นมวลรวมในแผ่นซีเมนต์บอร์ดสำหรับผนังอาคารถอดประกอบ
การใช้ประโยชน์เศษหินบะซอลต์เนื้อโพรงข่ายเป็นมวลรวมในแผ่นซีเมนต์บอร์ดสำหรับผนังอาคารถอดประกอบ

This research aims to develop the cement board from vesicular basalt fragment. The 5 ratios of Portland cement type1: fine sand: vesicular basalt fragment: sodium silicate: tap water are equal to 1: 2: 0: 0.03: 0.5 1: 2: 2: 0.03: 0.5 1: 2: 4: 0.03: 0.55 1: 2: 6: 0.03: 0.6 and 1 : 2 : 8: 0.03: 0.65 by weight. The cement boards were produced by compression machine. The property tests of cement-bonded fiberboard followed the TIS. 878-1994 standard (cement bonded particle board: high density). From the results 1: 2: 4: 0.03: 0.55 is the most suitable ratio of cement board from coconut shell ash. This developed cement boards can apply the vesicular basalt fragment to use as the construction materials with light-weight high strength good thermal insulation and moisture protection properties

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ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีในตราสินค้าสก๊อต (SCOTCH)
ปัจจัยที่มีอิทธิพลต่อความจงรักภักดีในตราสินค้าสก๊อต (SCOTCH)

The purposes of the study on factors affecting Scotch brand loyalty were to examine personal factors of Scotch brand purchasers opinions on the brand equity degree of loyalty and brand equity factors that affected Scotch brand loyalty. The data were collected from 405 buyer samples selected from Cochran sample size formula and were analyzed by descriptive statistics including frequency percentage mean and standard deviation. As for inferential statistics Pearson Product Moment Correlation Analysis and multiple regression analysis were applied. The results showed that the opinions on the brand equity factors on three aspects of the brand regarding the brand recognition the brand association and the quality perception were highly regarded. Opinions towards Scotch brand loyalty in terms of attitude and behavioral aspects were also high. The hypothesis test results suggested that factors related to brand equity in terms of brand recognition brand association and quality recognition affected Scotch brand loyalty in the overall attitude and behavior aspects.

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การใช้ประโยชน์กากดินขาวเหลือทิ้งจากเหมืองหินเป็นมวลรวมละเอียดสำหรับ ก่อสร้างอาคารประหยัดพลังงานแบบสำเร็จรูป
การใช้ประโยชน์กากดินขาวเหลือทิ้งจากเหมืองหินเป็นมวลรวมละเอียดสำหรับ ก่อสร้างอาคารประหยัดพลังงานแบบสำเร็จรูป

The Kaolinite development process to improve the characteristics. The Kaolinite mixed ratios are 10% 20% 30% and 40% and the result indicated that the experiment mortar-mix ratio at 0:8:2.75:0.2:0.05:0.04:0.5 of cement powder sand Kaolinite limestone superplasticised and clean water compared to No MK control sample covered ASTM standard in tensile strength more than 100 ksc compressive strength of MK20% with superplasticised at 434 ksc. The water absorption values under the standard passed

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กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา
กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา

This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community Tahin Sub-district Sathingphra District Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community Tahin Subdistrict Sathingphra District Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research conduct by in-depth interview 23 key informants which is the tourism management leader in Tahin Community the qualitative data was analysed by componential analysis. The quantitative research using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life The Palm Paddy Sea way which are attractive to tourists and the community is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community they should promote tourist attractions or tourists activities the most (X ̅ = 4.26) followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.

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