The purpose of this study was to investigate instructional management of general education in Rajamangala University of Technology Phra Nakhon according to Thai Qualification Framework for Higher Education. The research samples were 364 students enrolling in general education courses in the second semester of the academic year 2014. The research tool was questionnaire. The data were analyzed by frequency percentage mean and standard deviation. It was found that overall students’ opinions on the general education content according to Thai Qualification Framework for Higher Education are at the high level and within each aspect the students’ opinions towards interpersonal skills and responsibility are at the highest level (x ̅ = 3.81) moral and ethical behavior followed by (x ̅ = 3.79) knowledge (x ̅ = 3.72) cognitive skills (x ̅ = 3.62) and mathematical analysis skills communication skills and information technology application skills (x ̅ = 3.52) respectively.

This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok Compare the audience behavior have an effect and satisfaction and uses and gratification on insight of parliament and to study the audience’s opinion and satisfaction has a relationship with audience’s understanding and benefits on Insight the Parliament by using survey research. The sample was 20 years old and over from targeted 400 people who are in Bangkok and ever watched this TV program. The research instruments were questionnaires and collected data was analyzed by SPSS. The statistics used for data analysiswere frequency percentage average and standard deviation. The statistics used to test the hypothesis was t - test. And statistical analysis of the difference between averages was One - way ANOVA.

The purposes of this research were to study the approaches for the participatory curriculum administration creatively integrating the environment used by Rajamangala University of Technology Lanna (RMUTL) and to evaluate the desired objectives of the curriculum namely the creative thinking skill aspect in students. The target group selected by purposive sampling technique was 180 representatives of RMUTL faculty curriculum boards administrators instructors and entrepreneurs in the Chiang Mai community. The research instruments included questionnaires and behavioral observation checklists. The collected data were analyzed by using descriptive methodology and by calculating percentage mean and standard deviation. As a result of the study there are seven steps developed in the administration of the curriculum that creatively integrated the environment. In this case the participation of the target group in the administration of environment-integrated curriculum was at a high level while the students’ participation was at a moderate level. The students’ desired characteristics in regards to the curriculum’s objectives of creative thinking skills was at a high level.

The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior of customers who plan to purchase their new houses within 3 years. The mixed research methodology is used in this research which quantitative research methodology is a primary and qualitative research methodology is supportive. The research reveals that the simple group has planned to purchase their new houses within 3 years. Demographic characteristics which are gender age marital status number of family members of children education level home town occupation and income have no effect on single house buying decision. Moreover advertising sale promotion and Public Relation highly effect on the decision making; however direct marketing communication point of purchase communication and personal selling did not do so.

The Purposes of this research were to study and to compare the Desired Characteristics of Training Students as Perceived by Executives of Tourism Entrepreneur in accordance with the following variables: sex age education level and work experience. By questionnaire was used to collect data. Data were statistically analyzed using percentage mean standard deviation t-test and one-way analysis of variance. The results were as follow: 1) The overall desired characteristics of training students and each aspect were in high level. 2) There were not significant difference of executives of tourism entrepreneur in sex age education level and work experience concerning the desired characteristics of training students.