study the teaching learning activity management to reinforce the 12 Thai main core values according to the policy of the National Council for Peace and Order of Secondary Schools under Secondary Educational Service Office Area 6 Samut Prakarn Province. The research instrument was a questionnaire asking about the teaching learning activity management to reinforce the 12 Thai main core values according to the policy of the National Council for Peace and Order. Data were collected from 320 teachers of secondary schools under Secondary Educational Service Office Area 6 Samut Prakarn Province by simple random sampling method. Statistics for data analysis were frequency percentage mean standard deviation and mean difference were tested by ANOVA statistics. The research results revealed that : 1. The management of teaching learning activity to reinforce the 12 Thai main core values of Secondary Schools Samut Prakarn Province classified by status as a whole revealed that the administrators rating was at moderate level and teachers rating was at moderate level ; classified by school sizes as a whole small schools medium schools large schools and extra-large schools rating were at moderate level. 2. The Comparisons of teaching learning activity management to reinforce the 12 Thai main core values of Secondary Schools Samut Prakarn Province classified by school sizes revealed that as a whole of all aspects were not different which was not in agreement with the hypothesis.

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research.

The purposes of this research were to investigate the level of organizational justice perception and employee engagement and the influence of organizational justice perception and employee engagement at a real estate company. The sample consisted of 175 real estate company employees from 10 departments. The tool used in the study was a questionnaire. The collected data were analyzed by a computer software program to calculate the percentage mean standard deviation One-way ANOVA and simple regression analysis. The study indicated that the majority of respondents were females with the age between 20and 30 years old with bachelor degrees and a maximum of one to five years of work tenure. The analysis of the justice perception and employee engagement levels revealed that the relationship between individuals in the organization was at a high level; however the aspects regarding incomes work process information perception and engagement were at moderate levels. The analysis of hypothesis based on personal factors demonstrated that gender age status education level working age had different levels of justice perception at the statistical significance at 0.05as follows. 1. Employees with different genders had dissimilar justice perception which resulted in the overall organizational engagement in terms of information perception and engagement 2. Employees with different ages had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes work process and information perception. 3. Employees with different status had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes work process and information perception. 4. Employees with different levels of education had dissimilar justice perception which resulted in the overall organizational engagement in terms of personal relationship and incomes. 5. Employees with different levels of education had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes and work process.

The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient.

The purpose of this independent study was to investigate factors influencing motivation of Thai tourists visiting Black Sand Beach Laem Ngop District Trat Province. The samples used in this study were 400 Thai tourists who came to visit at Black Sand Beach Laem Ngop District Trat Province. The research instrument was a questionnaire to collect data which were analyzed through frequency percentage average values standard deviation t-test and F-test (One Way ANOVA). The study result indicated that there were more male tourists traveling to Black Sand Beach Laem Ngop District Trat than female. Most of them were single and 21-30 years old earning 15000-30000 baht per month. They lived in other central provinces rather than Bangkok and habitually traveled with the families once or twice. They obtained information from the internet and came for leisure activities that had attractively motivated them to find the adventure visit the natural tourist attractions which were friendly and quiet. In conclusion Thai tourists differed in terms of their demographic characteristics such as gender age occupation income educational level residence and status at the 0.05 level of significance; however their traveling motivation was insignificantly different