จำนวน Repository ( 3611 )
การบริหารความเสี่ยงด้านเครดิตอย่างยั่งยืนของสหกรณ์ออมทรัพย์กรมสวัสดิการทหารบก จำกัด
The objective of this study was to investigate Management of Credit Risk for Sustainability of Army Welfare Department Savings and Credit Cooperative Limited. The data were collected through the interviews with executives such as division directors or vice directors who were requested to provide guidelines how to sustainably manage credit risk. The research results revealed the overall credit risk management which was highly focused on the credit monitoring follow-up management borrowers’ qualification inspection borrowers’ financial competence and borrowers’ secured credit. The management of the Army Welfare Saving Cooperative Limited demonstrated decent understanding of how to prevent future credit risk proficiently and effectively considering from their systematic procedures of how to monitor and follow up the loans according to the credit risk management plan. Problems in relation to credit risk was rarely found as the allowance for doubtful accounts had been set which resulted in sustainable credit risk management and fluent administration suitable for the economy in the meantime as well as the future time.
การเปรียบเทียบมาตรฐานการบัญชีไทยกับนโยบายการบัญชีที่ดิน และผลกระทบต่องบการเงินของกองทุนการปฏิรูปที่ดินเพื่อเกษตรกรรม
The objectives of this research were to compare property accounting policy regarding Agricultural Land Reform Fund with Thai Accounting Standard (TAS) in terms of property plant and equipment investment property and inventories; and to investigate the suitability to administer the property accounting policy and the implementation impact resulting on financial ratio. Data were collected from secondary sources including Thai Accounting Standard annual reports and financial statements of Agricultural Land Reform Fund dated back from 2009 to 2013. The data were analyzed and descriptive statistics were applied.
การศึกษาการเปิดเผยข้อมูลบัญชีสิ่งแวดล้อมของบริษัทจดทะเบียน ในตลาดหลักทรัพย์แห่งประเทศไทย
The purpose of the study was to scrutinize patterns and levels of environmental accounting disclosure of listed companies in eight industries in the Stock Exchange of Thailand. The research applied documentary research methodology and descriptive statistics including percentage distribution and Correlation analysis using Chi – Square at Statistical significance at the 0.05 level. The results of the study showed that five among eight industries including agro- and food industry consumer goods industry industrial goods industry real estate and construction industry and resources industry disclosed their environmental accountings at level 2; specific but not quantitatively measurable. However each company paid the highest attention to the environmental management systems because of its prominent requirements. As for the other three industries which were finance industry service industry and technology industry disclosed their environmental accountings at level 0; no environmental accountings disclosure since they paid limited interest to the environmental accounting during 2009 and 2012. In terms of the relationship between the entrepreneur and the environmental accounting disclosure it was found that the entrepreneur’s five aspects such as the business operational period paid paid-up registered capital total assets total liabilities and total revenues were significantly related at the disclosed level of 0-3.
ปัจจัยการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อนมเปรี้ยวพร้อมดื่มของผู้บริโภคในเขตกรุงเทพมหานคร
The objectives of the research were 1) to study the level of marketing mix factors marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt 2) to examine the level of drinking yoghurt buying behaviors of dwellers in Bangkok 3) to compare the demographic characteristics and drinking yoghurt buying behaviors of people living in Bangkok 4) to investigate the marketing mix that influenced Bangkok’s consumer behaviors in choosing drinking yoghurt 5) to study the marketing communication mix that affected consumer behaviors in purchasing drinking yoghurt of Bangkok residents and 6) to explore the mettle of mind factors which influenced consumer behaviors towards buying drinking yoghurt of people in Bangkok Metropolitan. A sample was identified by a number of 400 people who reside in Bangkok Metropolitan. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1. The results indicated the majority of female consumers accounting for 62.50 percent. The age range from 31 to 40 was responsible for 42.70 percent. The bachelor’s degree holders comprised 59.80 percent. The employees working in the private companies were found 61 percent. As much as 66 percent of the sample remained unmarried and 31.50 percent of the people earned an average monthly income from 15001 to 20000 baht. 2. The marketing mix factors the marketing communication mix and mettle of mind factors were prioritized in a high level. The consumer buying behaviors were in a high level. 3. The increase of marketing mix factors including product price and place resulted in a higher level of drinking yoghurt buying behavior. 4. The marketing communication mix including advertising public relations and sales promotion increased the level of drinking yoghurt buying behavior. 5. The mettle of mind factors particularly in the aspect of lifestyle and personality stimulated a higher level of drinking yoghurt buying behavior. 6. People with different age occupation average monthly income and marital status had different drinking yoghurt buying behaviors with statistical significance at level .05 while different gender and educational background showed no differences of the buying behaviors.
อิทธิพลของการรับรู้ความยุติธรรมต่อความไว้เนื้อเชื่อใจ ความพึงพอใจ การบอกต่อ และการกลับมาใช้บริการซ้าของลูกค้าอสิตา อีโค รีสอร์ท
The objectives of this research were (1) To study the Influence of perceived justice on customer trust of Asita Eco Resort (2) To study the Influence of perceived justice and customer trust on customer satisfaction of Asita Eco Resort (3) To study the Influence of customer trust and satisfaction on customer word of mouth of Asita Eco Resort (4) To study the Influence of customer trust and satisfaction on customer revisited of Asita Eco Resort (5) To validate a causal relationship model of influence of perceived justice on trust satisfaction word of mouth and revisited of Asita Eco Resort’s customers.