จำนวน Repository ( 3611 )

The attitude of target audience living in bangkok metropolitan area towards  corporate social responsibility project through corporate advertising
The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.

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The feasibility study of recovery N-Methyl-Pyrrolidone and Acetone
The feasibility study of recovery N-Methyl-Pyrrolidone and Acetone

The objective of this work was to study the feasibility of recovery N-Methyl-Pyrrolidone (NMP) and acetone solution in cleaning the slider fabrication process in the manufacturing process of hard disk drive by distillation. The operating parameters such as pressure (50 - 500 mbar) temperature (60 - 110 C) and time (20 - 70 minutes) were investigated. The highest purity of solution was ca 98.12 %of N-Methyl-Pyrrolidone at 110 C 200 mbar with 30 minutes that it is sufficiently purity to be re-used. This solution could be produced with 0.33 Liter/hour with 405 Baht/Liter (excluding investment cost) that would be saved 565 Baht/Liter and environmentally friendly with clean technology.

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The presentation of  locality  through cultural commodities of klong lat mayom floating market community
The presentation of locality through cultural commodities of klong lat mayom floating market community

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.

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พฤติกรรมการเลือกซื้อเสื้อผ้าจากสื่ออินเทอร์เน็ตในกลุ่มวัยรุ่น
พฤติกรรมการเลือกซื้อเสื้อผ้าจากสื่ออินเทอร์เน็ตในกลุ่มวัยรุ่น

This Study aims to 1) study the clothing purchasing behaviors via internet medium of the teenagers and 2) study the marketing strategies in the form of internet medium for teenager clothing businesses. This is only to study the purchasing behaviors via internet medium of the 400 teenagers via facebook website. The data were collected by using sets of questionnaire and the software packages were used in data analysis. According to the results of the study of the clothing purchasing behaviors via internet medium of the teenagers most of the sample groups were female at the rate of 72.8% being aged 19-21 years at the rate of 50.8% residing in the Bangkok Metropolitan Region at the rate of 47.8% studying at the bachelor’s degree at the rate of 63.8% most of whom were students at the rate of 49.3% having income in the amount of 10001-15000 Baht at the rate of 37.8% most of whom purchased casual wears at the rate of 39.7% fashion clothes at the rate of 42.8% with the brand influencing the purchase at the rate of 26.3% each piece of the clothing was in the amount of 501-1000 Baht at the rate of 23.5% purchasing 1 time per month at the rate of 47.8% purchasing 2 pieces per time at the rate of 36.2% the sample groups ordered clothing from abroad at the rate of 55.5% paying via bank account at the rate of 54% purchasing the clothing as ready for delivery at the rate of 97.5% and the factor on marketing strategies had the average score in the high level at the rate of 3.86%.

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The relationship between learner control and online learning self-efficacy
The relationship between learner control and online learning self-efficacy

Online learning has been growing rapidly in recent years providing increased opportunities for tertiary institutes to reach out to learners who previously may have had limited access to a traditional university. Although students frequently use information technologies in their daily life online learning requires considerably more competencies than basic computer skills. Many students are unsuccessful in their learning without face-to-face contact and collaboration with lecturers and peers. They can feel isolated and doubt their ability to succeed in the online course. To increase online learner success support is needed especially to improve learner self-efficacy. Very few studies have focused on student self-efficacy in an online learning environment and especially those conducted in an authentic setting. Learner control is thought to facilitate students in online learning but the relationship between learner control and learner self-efficacy is still unclear. Therefore this study intends to examine this relationship using an embedded-correlational mixed method design to answer the research question what is the relationship between learner control and online learning self-efficacy? The quantitative approach was used to find the correlations among learner control online learning self-efficacy and related variables such as age gender prior online experience and computer skills. An online Learning Self-efficacy Scale (OLSES) was constructed and validated with an internal consistency of 0.895. Open-ended questions were added to the questionnaire to gain a greater level of insight of online learning experience in relation to self-efficacy and learner control. Seventy-five students in a four year teaching online programme at a New Zealand tertiary institute participated in the online survey. Data analyses revealed that the relationship between learner control and online learning self-efficacy was confirmed r = .526 p < .01. Age and gender had no effect on the relationship while prior online experience computer skills for social and academic purposes did. The multiple linear regression showed that learner control and computer skills for academic purpose are good predictors of online learning self-efficacy. Analyses of the qualitative data not only confirmed the quantitative findings but also provided insight into the nature of self-efficacy and importance of feedback in the online setting. As a result of this study the embedded framework for successful line learners (SUCCESS) was developed and is recommended as a set of guidelines for online learning developers.

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