Kansei engineering or effective engineering is an important product development methodology in which users’ or customers’ feelings and demands on the product are translated into important parameters for product design. On the other hand effective engineering is an application of users’ opinion mood and feelings in product design which seems to guarantee that the product will meet the demand of customers. This idea was first developed in early 1970s in Japan. Now it is widely used in both Asian countries such as Japan Korea Taiwan and European countries such as Sweden Spain and France. It is widely used in various fields like applied science and psychological science. This paper discusses the application of Kansei engineering in various daily-used products in both Japanese and Western lifestyles. The perspectives presented in this article are based on the authors’ engineering knowledge.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.

This research aims to test and compare thermal efficiency of salt producing stoves between traditional stove and chimney stove as well as transfer the technology to community. The traditional stove was constructed from clay while the chimney stove was formed by two layers of bricks coating with cement and then filled with carbonized rice husk ash in the 3cm-space between the layers in order to reduce heat loss. Both types of stoves could accommodate 2 pans. Results showed that the traditional and chimney stoves had thermal efficiencies of 13.1% and 16.4% respectively. Thermal efficiency of the chimney stove increased by 3.3% and led to reduction of average firewood consumption rate by 12–15Kg/day from the average consumption of 259Kg/day. As a result the chimney stove could reduce costs of firewood by 14.4 baht/day. The chimney stove had production costs of 1545 baht/unit and ROI period of 107 days. At present 3 of 17 traditional stoves were improved into chimney stove.

The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom) 2) to compare demographic characteristics purchasing decision behavior and 3) to study correlation of perception and retention production placement in Ban Nee Me Ruk Sitcom which purchasing decision behavior. The data were collected from 420 residents in Bangkok Metroplitan who were watching Ban Nee Me Ruk Sitcom. Data analysis employed frequency percentage arithmetic mean () and standard deviation (SD.) Statistics used for hypothesis testing included t-test One-way ANOVA and Chi-square. The study presented the following results: The presentation of the production placement included: display product images impulse buying shelves that attract customers. Another character of retention in the production placement was the latent contents. The production display were convenient goods such as Mamy Poko and Lactasoy. After the residents samples watched Ban Nee Me Ruk Sitcom the purchasing decision behavior was in the middle level (52.1%).

The objective of this research was to develop a high performance monitoring software for extended database of mobile weather station by using embedded computer. The monitoring system could measure and record temperature relative humidity wind speed and direction rainfall solar radiation and UV index. The software could convert these parameters and sent them from mobile unit to base unit within 60meters distance via 868.0MHz of radio frequency. The embedded computer was used as for database and host of the monitoring software. This software was developed by using LabVIEW with large MySQL database. The software could work perfectly. That is it could monitor and display any parameter in real time in both graphic and numerical data. It could also produce a report in correct format of research information. The Monitor system could work with the embedded computer. The mobile weather station could be used in remote areas with photovoltaic energy system and storage battery specially designed for them.