This research aimed to study the concepts that readers attain from the story of Mahajanaka composed by His Majesty King Bhumiblo Adulyadej and how they are communicated to readers. The methodology of analysis was discourse analysis focusing on language and culture. From a deep reading of the workit can be seen that its words and phrases were selected and arranged in an exalted and exquisite style to praise the magical story of the Lord Buddhas previous birth. At the same time the story is narrated in straightforward way to allow the younger genneration entry into the work. Apart from this certain content was adjusted to be of greater benefit to Thai society. As for non-verbal language illustrations were used to help tell the story and male it more interesting. In terms of culture the examination of the work founf four areas of impotr: religion reflecting as a way of pure perseverance sharp wisdom and complete physical health; kingship and governance with regard to which for over fifty years king bhumibol has been on the throne and has shown devotion to the kingly virtues; the economy and society regarding which the author advises Thai people on how to live well during economic crisis and in society; and education the work reflecting the value of education and institutes of learning for all.

The present study aims to examine individual factors that cause difference in perceptions of academic contents presented in conference posters and graphic design factors that affect attraction and comprehension of academic information. Both graphic desing factors and individual factors were tested to draw a set of guideline for appropriate poster and to propose fonmns of conference posters that can attract viewers and convey academic content. Data were collected from the Thailand Research Symposium Expo 2010 hosted by the National Research committee. A team of research assistant had observed behaviors of 197 samples and 45 posters. Results showed 14 communicative factors and graphical design attributes that affect affraction-informal text tvpe formal text type black tect on color background color text on white background transparent text density of content one-column format large picturt color picture graphic picture line graph diagram text below picture and light color background. The research also found that communicative factors and graphic design caused caused certain behavior the sample group. These results could provide useful guideline for future academic poster designs.

External auditors often rely on other professionals for the audit of the financial statements of their clients. Generally. external auditors rely on clients internal auditors. Reliance on internal auditors results in cost savings to the client. The study uses a sample of 139 external auditors. The objective of this study is to investigate the factor on the considering on the work of internal auditor of external auditor. The results of factor analysis found that a measure of group factors for five groups: 1) communication 2) competence 3) Due Professional Care 4) Audit Quality 5) expertise. The results of the multiple regression analysis indicated that external auditors consider the competence and expertise of internal auditors as very important factors affecting their reliance on work of internal auditor. While the communication. Due Professional Care and Audit Quality not affect the considering work of internal auditor of external auditor.

The purposes of the research were to conduct an error analysis in paragraph writing of the students of the faculty of Liberal Arts Rajanangala University of Technology Phra Nakhon to collect information to be used as a guideline for English teaching and learning and for English curriculum development for undergraduate students of the faculty. The simple-random sample group of 36 students was 40% of the total population 88 fourth-year students in the academic year 2010. The tools were a paragraph -writing worksheet and a form prepared to record the frequency of each type of errors ofeach sample The results of the study indicated that among four main types of errors : 1) paragraph format 2) paragraph structure 3) Grammar and sentence structure and 4) punctuation and mechanics it was found that errors in grammar and sentence structure were most frequently found (58.72%). This included 11 types of errors in the order of frequency found as follows: word choice verb forms detelminers sentence fragments prepositions singular/plural nouns verb-tenses run-on sentences subject-verb agreement wrong word order and use of reference terms accordingly.

The purposes of this study were to investigate factors which relate to the growth of SME and the relationships between general characteristics of entrepreneur organizations and entrepreneurs’ competencies on the growth of SME in Ratchaburi Province. The subjects of this study were 53 Phajoke (Cotton weaving) SME entrepreneurs and Phajoke weavers in Ratchaburi Province. The instruments for collecting data were rating scale questionnaires. The statistics used for data analysis were descriptive statistics One-Way Analysis of Variance and Pearson Moment Correlation Coefficient - testing at the .05 statistical significant level. The results of the research revealed as follows: Most entrepreneurs were female from 41 to 50 year of age holding primary school certificate without any experience in other previous business and having been conducting this business for over 10 years. Most entrepreneurs had their own business with business members ranging from 1-10 people selling their products at the community business centers. Core competency managerial competency and human relation competency related to business growth in terms of production quantity positively (r= .008 r = .111 and r=.192 respectively). Core competency related to the growth of SME positively in terms of business management : profit-lose (r = 0.073) Managerial competency and human relation competency did not relate to SME business conducting : profit-lose (r = -.251 and r = -.113 respectively). Core competency managerial competency and human relation competency related to the growth of SME positively in terms of quality product manufacturing (r = 0.070 .111 and .264 respectively).