The purposes of this research are 1) to create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) 2) to develop and to find out quality the create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) and to achieve efficiency according to a set of 90/90 criterion. The samples for this study were 48 second year students of Bachelor of Technology Program in Radio and Television Broadcasting Technology studying this course in the first semester of 2011 academic year at Rajamangala University of Technology Phra Nakhon. The samples were selected by simple random sampling. The research tools used are the computer multimedia through the Internet an achievement test evaluation forms for quality assessment. Statistics used for analyzing the data were percentage and mean. The results of the study revealed that the computer multimedia instruction through the Internet was ranked as a very good level by content experts and as a very good level by educational technology experts and had its efficiency of 94.80/96.60 it was higher than criteria set 90/90

This research aimed to investigate perception attitude and behavior ofRajamangala University of Technology Phra Nakhon undergraduate students on 3Dpolicy - based activity Participation and the relations among perception attitude and behavior. 3D aspects include Decency Democracy and Drug-free. The data werecollected through 400 RMUTP undergraduate students from nine faculties in 2010.Data analysis employed frequency percentage mean ( ) standard deviation (s.d.).Statistics used for hypothesis testing included t-Test; to compare between two variables F-Test and One-way ANOVA; to compare more than two variables and Pearson Product Moment Correlation Coefficient. The results of study found that RMUTP students perceived news releases on 3 D policy of the university at the average level. In the meantime their overall attitude towards 3D policy campaign was rated in average level. The attitude towards Decency was at high level and Democracy and Drug-free were considered average. The student participation in 3D –based activities was rated at high level when considered by individual and overall aspect. Hypothesis testing resulted as follows: 1. Students with different gender had different perception of 3D policy with a statistical significance at .05. However there were no significant differences at .05 among students from different faculty. 2. Students with different gender and faculty had different attitude towards 3D policy with a statistical significance at .05 3. The participation behavior on 3D-based activities of students with different gender and faculty was different. 4. The perception of 3D policy new releases had a positive correlation with 3D- based activities participation behavior. 5. Attitude towards 3D policy of the university had a positive correlation with 3D- based activities participation behavior.

he purposes of this research are 1) to create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) 2) to develop and to find out quality the create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) and to achieve efficiency according to a set of 90/90 criterion. The samples for this study were 48 second year students of Bachelor ofTechnology Program in Radio and Television Broadcasting Technology studying this course in the first semester of 2011 academic year at Rajamangala University of Technology Phra Nakhon. The samples were selected by simple random sampling. The research tools used are the computer multimedia through the Internet an achievement test evaluation forms for quality assessment. Statistics used for analyzing the data were percentage and mean. The results of the study revealed that the computer multimedia instruction through the Internet was ranked as a very good level by content experts and as a very good level by educational technology experts and had its efficiency of 94.80/96.60 it was higher than criteria set 90/90

This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community Amphoe Bang Plama Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism.

This research aimed to investigate media exposure awareness knowledge attitude and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure perception knowledge and attitude on global warming. The 1200 Bangkok residents were randomly selected from 12 districts out of 50 districts in Bangkok Municipality including 5 adjacent Provinces of Nakhon Pathom Pathum Thani Nonthaburi Samut Prakan and Samut Sakhon. The study found the following results: The media exposure behavior concerning global warming was in general rated in medium level. People were daily exposed to television yet other media: radio newspaper magazine billboard journal brochure internet and personal media were exposure 3-4 days a week. Most respondents said publicizing on global warming in Thailand was in medium level. Awareness attitude and behavior against global warming were generally in high level. The hypothesis testing showed that different gender career and housing varied the frequency of media exposure on global warming at statistical significance .05. Different gender education background and career varied awareness on global warming at statistical significance .05 Different age education background income and housing varied knowledge on global warming at statistical significance .05. Different gender age education background career income and housing varied attitude towards global warming at statistical .05. Different education background career and housing varied behavior against global warming at statistical significance .05. The exposure to media awareness and attitude of Bangkok metropolitan residents about global warming had positive correlation to behavior at statistical significance .05. However regarding to knowledge of global warming it resulted negative correlation to behavior at statistical .05.