RMUTP concerns that the quality assurance is an important process for the development of the educational quality for achievement of the educational standards and for the benefit of competition in higher education. This paper objects to show RMUTP’s policy framework and implementations of quality assurance in higher education which consists of internal and external quality assurance systems. The performance in educational quality assurance results RMUTP to become the best performance in the external quality assurance within the group of 9 RMUTs in academic year 2008 assessed by The Office for National Education Standards and Quality Assessment (Public Organization): ONESQA.

This study was aimed at researching and developing software for the information management of Electronic Service System Through Internet for Business Administration Faculty of Rajamangala University of Technology Phra Nakhon (RMUTP). The purpose was to increase the effectiveness of the information management process. To design this software the PHP Version 5.0 was used in combination with MySQL Version 5.0 database. The software was assessed with two groups of teacher staff and student : one in the RMUTP of Electronic Service System Through Internet. These teacher staff and student used the software before responding to the questionnaire about the software use : related to the software general usability and user satisfaction with the software. It was found that the software was assessed at a good level of use.

The purpose of this descriptive study was to examine Pongpaiboons portrayal of three major topics as found in his series of poetry entitled Kang Klong Kanna Yao: Thai governments performances Thai politicians and political leaders and social issues emanating from contemporary Thai politics. The three major findings are summarized as follows: As for Thai governments perfonnances it was found that the government had invested much of its effort in maintaining its status quo thus revealing nothing but strong self-interest; therefore its other main mission of solving peoples problems still remains secondary in importance. From 2005 to 2008 Thailand was faced with political instability emanating from the coup de grace brought fought by General Sondhi Bunyaratklin. This led to the successive incapable caretaker governments because those who were more capable had been denied the political platfonn. Concerning Thai politicians and political leaders it turned out that Pongpaiboon had represented them in a negative light pointing out that most if not all of them were non-sympathizers engaging in politics for personal gains at the expense of good governance. Many of them abused their authority resulting in rampant corruption both at the policy and practical levels. The poetry also made it clear that fonner Prime Minister Thaksin Shinawatra must stop his wayward behavior that will only demoralize the political atmosphere. As far as social issues emanating from contemporary Thai politics it was found that the press has been harassed so blatantly that it becomes lopsided in its coverage. This culminated in the political unrest by the citizens to force Thaksin Shinawatra to step down. Further there was a more intense political tunnoil as exemplified by the April 2nd general election. This was exacerbated by another incident taking place on January 1st 2007 in which the author vehemently encouraged Thai constituents to vote NO in justifying the Constitution of 2007. All these were the dire consequences of the lingering political instability of the country.

The objectives of this research are to study 1) the acceptance level of information and communication technology (ICT) characters environment supporting ICT use lecturers attitude in ICT use and ICT use in teaching 2) the relation between ICT use in teaching and lecturers characteristics and 3) the relation between ICT use in teaching of lecturers and acceptance in characteristic of ICT environment which support ICT use and lecturers attitude in ICT use in teaching. Both quantitative and qualitative approaches are applied by using questionnaire and in-depth interview for data collection. The research sample is 220 lecturers from 9 faculties of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics are used; percentage arithmetic mean standard deviation Pearson correlation and mUltiple regression analysis with Enter technique. The findings are; 1.The high acceptance level in characteristics of ICT and lecturers attitude in ICT use in teaching aspects (x = 3.99 3.64) low score for environment supporting ICT use (x ::::: 2.46) and medium score of ICT use in teaching of lecturers (x ::::: 3.27). 2.Lecturers ICT use in teaching is related to 3 lecturers characteristics. It is positively related to computer ownership and the faculty affiliated and negatively related to experience in teaching. 3.Lecturers ICT use in teaching are related to acceptance in characteristics of ICT environment which support ICT use and lecturers attitude in ICT use in teaching. 4.Recommendations to Rajamangala University of Technology Phra Nakhon in improving and development of ICT use are; (-3) 4.1 open ended questionnaire; 1) prepare sufficient leT equipments for lecturers 2) setting computers and projectors in every classroom and 3) training ICT uses application in teaching for lecturers. 4.2 in-depth interview; 1) environment supporting aspect; increase sufficient computers equipments computer networks and improve their efficiency and increase budget for ICT 2) characteristic perceiving and attitude to ICT use aspect; increase knowledge in literature copy right act to lecturers and 3) leT use in teaching aspect; training lecturers to get more knowledge and skill in ICT use electronic media producing and information searching from websites by internet.

The objective of this research were to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involves product price place promotion physical evidence people and process. (Kotler and-Keller 2003). The research instruments were questionnaires. The 400 populations were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market is in a good level whereas the quality of promotion is at moderate level in every aspects except for the additional events which is in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. The reason that respondents wanted to visit is travel easily. The majority of the respondents had used the car to the floating market and they were also accompanied by their family: parents children siblings and relatives. The visit frequency is two to three times. The visit length is two to three hours per time. The travel expenditure is 501 --700 baht. The activities is to have meat dish and sweet food. Mostly tourist will return back to the Floating Market. The Hypothesis test were 1) tourism service quality of Bangnamphung Floating Market is in a good level. 2) Tourism service quality had least relationship with all tourists personal information. 3) With regard to tourist behavior preferred tourist attraction mode of transport kind of persons people are traveling with frequency visit visit length travel expenditure had least relationship with tourism service quality.