This research aimed to study the factors affecting return of gold futures in Thailand futures exchange. The study used the daily historical data of five years from January 1 2011 - December 31 2015. There were five factors to be used in the study. They were Interbank Rate Set Index Exchange World Crude Oil Price and Gold Price and Used the Descriptive statistics to test the basic data and the Multiple Regression Analysis to test the hypothesis. The study found that the Interbank Rate Set Index Exchange Rate World Crude Oil Price and Gold Price were able to forecast the Coefficient of Determination (R2) approximately at 0.617. It showed that the independent variables in the model could explain the change of dependent variable at 61.70% and found that the most affecting factors on return of gold futures were Gold Price and Interbank rate by having the same directional relationship with the return of the Gold Futures in the Thailand Futures Exchange.

The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director owner manager general manager and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovation

The purposes of this research are to study the causal relationship model about the influence of social responsibility on corporate image and brand loyalty of bird’s nest industry and to verify the consistency of the model with empirical data. 352 samples are the consumers of bird’s nest product who live or work in Bangkok. The research tools include questionnaire Statistical Package for the Social Science for Windows Program for statistical analysis and Linear Structural Relationship Model for analyzing causal relationship model. The result shows that the model of the influence of social responsibility on corporate image and brand loyalty of bird’s nest industry is consistent with empirical data considered by the chi-square statistics = 18.86 df = 11 p–value = 0.06 GFI = 0.99 AGFI = 0.95 SRMR = 0.021 RMSEA = 0.045. All variables in the model indicate that the variance of the brand loyalty of bird’s nest industry is at 77%. The social responsibility has a positive direct influence on the brand loyalty and indirect influence on the corporate image. Moreover the corporate image directly influences the brand loyalty. The result indicates that positive social responsibility makes good corporate image and it resulted in brand loyalty.

The objective of this research was to analyze determinants of nonperforming loans (NPLs) in commercial banking industry of Thailand during 2005 and 2014. This study used quarterly secondary data from the 1st quarter 2005 to the 4th quarter 2014 totaling 40 quarters. Descriptive statistics for testing data and econometric method for analyzing equation and multiple regression analysis for testing the hypothesis were used. The results of this research showed that the nonperforming loans (NPLs) in commercial banking industry of Thailand was positively related to the size of commercial bank with a confidence level of 95%but negatively related to consumer price index and prime rate with a confidence level of 95%. Loan-to-deposit ratio gross domestic product and loan volume were not related to NPLs.

Broken rice of Thai cross breed black rice Riceberry was an under-utilized agricultural by-product that contains high content of anthocyanins the multiple health benefits flavonoid. In this study these anthocyanins were used to develop healthy dark hocolates. The anthocyanin extract from the broken Riceberry rice was prepared into anthocyanin powder using freeze-drying technique in which maltodextrin was used as a carrier material. Healthy dark chocolates were prepared by replacing cocoa powder with anthocyanin powder by 5 10 and 15 g/g cocoa powder which respectively delivers DC5 DC10 and DC15 anthocyanin-fortified dark chocolate bars. The color analysis showed no blooming (undesired white color at the chocolate surface) in all chocolates. The increase the anthocyanin powder content significantly decreased the hardness of the dark chocolates (33.9-27.2 N). Total anthocyanin content (TAC) in the dark chocolates increased respectively as anthocyanin powder content increased. The health benefit of the anthocyanin-fortified dark chocolates was improved as the DPPH antioxidant activity of all treatments was 4-9% higher than that of the control DC0. Sensory evaluation revealed that DC10 received higher liking scores (6.4-7.5) than the DC0 indicating more consumer preference. The anthocyanin-fortified dark chocolate delivers an alternative strategy to improve the health property of chocolates. This application of anthocyanin from the broken Riceberry rice could help increase the value and the utilization of Thai agricultural by-product.