จำนวน Repository ( 3611 )
ส่วนประสมการตลาดที่มีผลต่อการตัดสินใจเลือกชมภาพยนตร์ในโรงภาพยนตร์ในกรุงเทพมหานคร
Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema there are also online movie channels giving viewers more choices. Therefore cinema operators should continue to develop business to meet moviegoers needs. The purpose of this independent study is to study marketing mix that affect cinema purchase decision in Bangkok. The sample group of 400 was selected and the questionnaire was used as an instrument for data gathering. Statistics used for analysis included Percentage Mean Standard Deviation t-test one-way ANOVA least significant difference: LSD of 0.05 level and Multiple Regression. The results of this study show that most sample group are female who had bachelor degree age between 26-30 years old work for private employees and earn 20001-25000 THB per month. Overall group rated marketing mix factors at the high level. When considering each aspect the sample group paid highest attention to place followed by price product and promotion. Hypothesis testing found that there is differences in demographic factors which are age occupation and income affect purchase decision. On the other hand there is no differences of demographic factors in gender and education. In addition the results reveal that the marketing mix factors affect on purchase decision are product place promotion but not price.
การพัฒนาผลิตภัณฑ์น้ำปรุงสมุนไพรไล่ยุงที่เป็นที่ยอมรับ
This study is research based on the development of products with improved product performance testing mosquitoes Repellent Lotion from Herbs. It also measures the satisfaction of consumers with products Lotion from Herbs. Assessment were carried art by experts with the 5 scores in the Formula 3 levels and overall in a very average ( X ) 3.52 The test were effective against mosquitoes by using three volunteers people using tested techniques repellent testing the mosquito (Aedes aegypti) that formula 3 can protect against mosquitoes on average 3.83 hours. the results have led to inquiries satisfied group. The sample of 100 people found that 73 percent were female aged between 36-45 years 47 percent of bachelors degree 32 percent were government officers / public enterprises 43 percent have a monthly income of 15001-20000 baht 36 percent. This product provides were satisfaction with overall in product at a high level. The container packing like a spray bottle. Satisfaction at the highest level. The beautiful packaging is C (square) Size: 20 ml. Price: 80 baht was satisfaction levels in very average.
การพัฒนาชุดฝึกทักษะงานมาคราเม่ เรื่องที่แขวนกระถางต้นไม้สำหรับนักเรียนที่มีความบกพร่องทางการเรียนรู้กรณีศึกษาวิทยาลัยอาชีวศึกษาเสาวภากรุงเทพมหานคร
The purpose of this thesis were: 1) to develop skills practice sets with a Macramé plant hanger for students with learning disabilities. 2) to examine the effect of using a Macramé skills practice Kits to make the Macramé plant hanger for students with learning disabilities. The sample group were 3 students with learning disabilities in home economics department Saowabha Vocational College. The instruments used in this research were student behavior observation forms Expert interview and Macramé skills evaluation forms. The findings revealed that: 1) Practice sets for Macramé work with Macramé plant hanger for students with learning disabilities had 2 sets with 8-10 patterns. Which skill training set A consists of Macramé methods handouts and the skill training set B consists of Macramé methods video. 2) The results of the study were the 1st student can be used the both sets. Which they were finished their works in time and had a good quality Macramé work pieces. And the 2nd and 3rd students can be used the skill training set B to be made work pieces with correct pattern more than the skill training set A set.
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสำนักงานคณะกรรมการอาหารและยา (อย.)
The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level
ปัจจัยที่มีความสัมพันธ์ต่อพฤติกรรมการบริโภคอาหารคลีน ของผู้บริโภควัยทำงานในเขตกรุงเทพมหานคร
The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage mean and Chi-square. The studied results were found that majority of the samples group were male of 54 persons equal to 54% age between 26-35 years old equal to 29% educational level were bachelor degree equal to 75% had occupation as private business equal to 54% had monthly income between 10001-20000 bath equal to 40% had the Clean Food knowledge in the good level equal to 88.86% had the main goal of healthy food consumption equal to 58% The consumed were daily equal to 32% The average budget of 101-150 bath/time equal to 38% The reason for choosing healthy foods is good equal to 41% The most familiar advertising media were internet such as Facebook Line Intagram equal to 68% The most popular clean food food is Salad equal to 22%. The study result of the relationship between personal factors were found that age educational level occupation and monthy income had relations to the average budget The clean food knowledge had relations to the main goal of healthy food consumption relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.