จำนวน Repository ( 3611 )

การพัฒนาคู่มือการเข้าร่วมการฝึกอบรม ประชุม สัมมนา และศึกษาดูงาน ของคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การพัฒนาคู่มือการเข้าร่วมการฝึกอบรม ประชุม สัมมนา และศึกษาดูงาน ของคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research was to develop the handbook for training conference seminar and study trip of the faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The samples were 100 officers the faculty of Home Economics Technology. Data collection were from study the regulations of the Ministry of Finance and the regulation of Rajamangala University of Technology Phra Nakhon the interview and questionnaires of the appropriateness of the handbook. Descriptive statistics that are frequency percentage mean and standard deviation was used for data analysis. The result of this study found that: 1. The way of the handbook development for personnel operation in which training conference seminar and study trip of the faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon that should accelerate were the development operation handbook of the process and procedure of the participation conference seminar and study trip both participate inside and outside the department and connect with the human resource management of the university. 2. The result of the appropriateness of the handbook for the participation conference seminar and study trip was appropriateness. The user satisfied the handbook in the high level (𝑥= = 4.13 S.D. = .694) and followed with 4 categories that are the accuracy the appropriateness the possibility and the usefulness in the high level.

2563
รูปแบบการจัดการนวัตกรรมของอุทยานประวัติศาสตร์เมืองมรดกโลก เพื่อส่งเสริมการท่องเที่ยวเชิงสร้างสรรค์เขตภาคเหนือตอนล่าง
รูปแบบการจัดการนวัตกรรมของอุทยานประวัติศาสตร์เมืองมรดกโลก เพื่อส่งเสริมการท่องเที่ยวเชิงสร้างสรรค์เขตภาคเหนือตอนล่าง

This study aims to study the current situation towards to innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand. 1) Formulate and check the innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand with the mixed-method research by focus on Delphi- Technique. The samples are public sectors which are related to world heritage city museum on historical park and also the government sector of world heritage city museum on historical park. The data are collected by questionnaires and employed by indepth interview method. In the quantitative part this study uses multiple classification analysis: MCA to analyze the data. The samples are 18 tourists in the Sulkhothai and Kampaeng Phet historical park. The questionnaires are distributed three times to 400 tourists. The descriptive statistics is median mode average standard deviation. Absolute value of the difference between mode and median and inter-quartile range are used for considering the congruence check and confirm the data. The results find that: 1. The congruence which is obtained from Delphi technique has affected to innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand as followings: As for strategic factors 1.1) Structure Management 1.2) Participation with public sector and local community 1.3) Domestic management of museum 1.4) Public management of museum 1.5) Public relation factor 2) As for quality service factor (SERVQUAL) 2.1) Practical service factor 2.2) Reliability 2.3) Responses factor 2.4) Confident factor 2.5) Concerning of employee 2.6) Concerning of historical park 3) Successful factors (HISTOQUAL) 3.1) Friendly and polite staffs 3.2) Readiness to spend time with tourists 3.3) Functional area for tourist 3.4) Convenient and practical time for tourists 3.5) Content in the event 3.6) Solid content in the event which is explainable to tourist 3.7) New and modern technologies 3.8) Manual guide for professional tourism 3.9) Practical and easy instructions 3.10) Attractive museum structural and building 3.11) Practical and welldetailed information for tourists 3.12) Cleanliness of both inside and outside the museum area 2. The synthesized finding from the return questionnaires from specialist shows that the criteria for set up the congruence of the data from statistic which has the possible median which could occur from the range between 4.00-5.00. Also interquartile range is less than or equal 1.00 (IR < 1.00) and the differences between median and mode is not more than 1. 3. The Multiple Classification Analysis : MCA finds that the factors which influencing successful factor innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand is strategic factor which is composed of domestic management level factor has the beta value = .450 public management level has the beta value = .384 and the least beta value is participation with public sector and local community which has the beta value = .184 consecutively. Also the quality factor is affected to successful factor in the beta value of .731 From the results this study reveals the practical model for innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand. The model is SERVHISTOQUAL-Satisfaction- Service Quality Model which is confirmed by 18 specialists and 400 tourists which is could be divided in 3 parts as followings: 1) Manufactures 2) Management sector 3) Consumer sector. In addition it includes the practical manual guide instruction for creative tourism in Sukhothai and Kamphaeng Phet historical park.

2563
การศึกษาผ้าลายอย่างโบราณสำหรับออกแบบผลิตภัณฑ์เครื่องการศึกษาผ้าลายอย่างโบราณสำหรับออกแบบผลิตภัณฑ์องค์ประกอบการแต่งกายสตรีด้วยเทคนิคการพิมพ์ระบบดิจิทัลพริ้นต์
การศึกษาผ้าลายอย่างโบราณสำหรับออกแบบผลิตภัณฑ์เครื่องการศึกษาผ้าลายอย่างโบราณสำหรับออกแบบผลิตภัณฑ์องค์ประกอบการแต่งกายสตรีด้วยเทคนิคการพิมพ์ระบบดิจิทัลพริ้นต์

This research aimed to (1) study pattern from ancient fabrics (2) to study design of women’s apparel by digital printing techniques and (3) study the satisfaction women’s apparel in 3 designs consisting of printed fabric with four-petaled diamond design in a trellis pattern Printed fabric with design in a puttern pattern. The population was 100 assessors within the age range 35 - 40 yearn in Phra Nakhon Bangkok. The research instrument was a questionnaire. Data were statistically analyzed for Percentage Mean and Standard Deviation. Results showed that most respondents ages 31 - 35 years being single earning from 15000 - 25000 bath. Most got bachelors degree Working private business and used to use women’s apparel by printed fabric choose to buy/use your own style purchase from the opportunity to be used motivated by personal preferences and selection issues from shapes. The satisfaction of the respondents towards womens apparel products has a high level of average in all 3 products according to the following average values: shawls with an average of 4.10 shoulder bags with an average of 4.03 and hats with an average of 3.72. The decision to buy when the product is released. Interested in choosing to order products online most. The products that are most interested in buying are shoulder bags. The pattern that is most interested in buying is diamond design in a trellis pattern. The factors that make the decision to buy the most are the pattern and colour of the product.

2563
ปัจจัยที่มีอิทธิพลต่อความเครียด ของพนักงานธนาคารของรัฐแห่งหนึ่ง ในสังกัดภาคที่ 1
ปัจจัยที่มีอิทธิพลต่อความเครียด ของพนักงานธนาคารของรัฐแห่งหนึ่ง ในสังกัดภาคที่ 1

This study aims to examine stress and factors in stress for employees in a public bank using questionnaire to collect data from the sample group consisting of 237 employees from a public bank. The hypothesis is analyzed by multiple linear regression. Result was: 1. Operational factors such as work description acceptance and accomplishment had positive impact on stress for the sampled bank employees. Operational factors constituted 40.30% of change in stress for the sampled group 2. Organizational factors such as work structure and relationship with colleagues likewise had positive impact on stress for the sampled bank employees. Organizational factors represented 34.30% of impact on stress for the sampled group.

2563
นวัตกรรมรูปแบบการจัดการความสัมพันธ์ระหว่างธุรกิจและรัฐเพื่อเศรษฐกิจสร้างสรรค์ กรณีศึกษา : ธุรกิจเทคโนโลยีสารสนเทศและการสือสาร
นวัตกรรมรูปแบบการจัดการความสัมพันธ์ระหว่างธุรกิจและรัฐเพื่อเศรษฐกิจสร้างสรรค์ กรณีศึกษา : ธุรกิจเทคโนโลยีสารสนเทศและการสือสาร

The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

2563