จำนวน Repository ( 3611 )
การศึกษาและพัฒนาบรรจุภัณฑ์เพื่อส่งเสริมการขายและแสดงเอกลักษณ์เฉพาะถิ่น กรณีศึกษาบรรจุภัณฑ์ผลิตภัณฑ์ขนมกะหรี่พั๊ฟ จังหวัดสระบุรี
The research project is to study and develop promotional and packaging. Show local identity Case Packagingcurry puff pastryproducts.Saraburi To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: 1. Structural design of the packaging. The layout had a curry puff pastry products up. It will be arranged in two rows in such a way to save the living space for less. The size and structure of the packaging has a smaller size. So do not waste space on the arrangement for distribution. Form of packaging to handle. Can carry phones Bring more convenient Materials and structures to find in the market. Adopted by the user to suit up. It also ensures consistency in the cost reduction is not high but it can also work well. Shaped packaging is a rectangular shape that is easy to deploy overlap. Can unfold when not in use thus saving space. The material is used as a zip-lock plastic bag. In regard to air light and humidity allow the product packaging. Therefore it helps prolong the life of food to live longer. And types of packaging are paper coated PET plastic that is resistant to moisture and grease. 2. Graphic Design Packaging. It is the concept The format used is colorful eye-catching bright primary colors used to highlight the Crimson. It uses packaging with curry puff recipe because it expresses the colors of the local identity of SaraburiSaraburi. Packaging curry puff recipe is used as a flavor and bright color schemes. Beautiful as well but will have more color variations. By using blue yellow orange and green of the selected pattern. And illustrations of the design; The choice of symbols and illustrations that show the uniqueness of the offense. The target group mainly wants to emphasize is the Lord Buddha. The Benedictine people respect is very minor and sunflower image of curry puff pastry and so on. By adjusting the image application form. For a more contemporary. Arising out of the shortening to look simple. The detailed information on the product packaging design principles and the law. The specified quantity of goods that the original packaging is not listed. This will give confidence to more buyers. There are also more specific information on the introduction of Saraburi. To achieve more memorable. It also helps to promote tourism and sales as well. Letters used to highlight the characteristics of simplicity. Scripts are or flick to look stylish easily read. The results of the study results to evaluate their satisfaction with the packaging curry puff pastry products. The new offense below. At first the status of the target respondents were mostly people in Saraburi province. (Percentage 59.00) is mostly female (percentage 70.00) between the ages of 35-44 years (percentage 39.00) Professional Group is the first contract (of 37.00) and education level is Bachelor (hundred. 53.00 percent) The two assessed the satisfaction of new packaging formats found that the overall assessment of satisfaction packaging formats curry puff of a new target group. Satisfaction at the highest level with a mean of 4.66 divided by the package design. The following 1. The packaging structure The satisfaction rating for the packaging Currie.New puff of the target group. Satisfaction is the highest form of the overall package. The products are suitable In the most with a mean of 4.80 followed by the ability to turn - off the package tightly. It also has good storage facilities have satisfied the most with a mean of 4.76 2. Design Graphic Packaging. The most satisfied are the packaging.Identity and conveys the offense well. In the most with a mean of 4.86 and a minor use of color. Look at the bright beautiful colors that range
การพัฒนาผลิตภัณฑ์ต้นกระบองเพชรจาลองจากดินปั้นซังข้าวโพด
Special project for product development model from clay corncob artificid cactus. The purpose is to study and develop a recipe of clay from corncob and educationto the satisfaction of the targrt group for the the product development model from clay corncob cactus. A special project has analyzed the study data were fed with a mixture of clay corncob. Then query the properties of clay corncob from five experts. Clay corncob has the best feature of artificial cactus model. Then ask the satisfaction of the target group of 50 people and analyzed by using frequency percentage and mean were as follows. The Results were what: 1. The study data for use in product development model from clay corncob cactus. The process of formulation of clay use the standard formula is essentially. The researcher have adapted the ingredients and scale is appropriate to the develop recipes clay corncob. Experts have commented that the consistent of the soil is suitable to be molded into products better. In conclusion clay corncob recipes can be used cost-effectively. To increase consumer choice and disseminate knowledge of the profession. 2. Satisfaction targeted towards product development. When you consider that The product forms The goal is satisfied overall were at the highest level with an average of 4.32 the price of satisfaction overall was high with an average of 4.04 in benefits have satisfied the most valuable. materials averaged 4.66 goals in overall satisfaction in the highest level with an average of 4.47 available from target overall satisfaction is at the highest level with an average of 4.46. Keywords: Clay Corncob Artificial Cactus Model
ปัจจัยส่วนประสมทางการตลาดที่มีอิทธิพลในการเลือกใช้บริการภัตตาคารครัวการบินไทยท่าอากาศยานภูเก็ต
The purposes of this study were to 1) investigate the consumers’ behavior in using THAI catering restaurant at Phuket International Airport 2) marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport 3) compare marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport with details on personal factors. The sample group consisted of 350 Thai customers of THAI catering restaurant at Phuket International Airport. The sample group was chosen by using the accidental sampling technique. The questionnaire was used to collect data. The statistics used in this study were percentage mean standard deviation t-test and F-test. The result showed that the majority of customers were women aged in the range of 35-45 years old with monthly income ranging from 15000 to 25000 bath. The reason for using the restaurant is to have food. The most popular time was between 11.01-13.00. The amount of money spent each time was less than 1000 bath. These customers usually ordered Thai food. As for the factors affecting the decision it was found that it was self-decision making. As for the marketing strategies affecting the consumers in using a THAI catering restaurant at Phuket International Airport all strategies were rated high with personnel ranking highest ( = 4.18) physical feature ( = 4.17) service ( = 4.13) product ( = 4.13) price ( = 4.06) channel ( = 3.87) and sale promotion ( = 3.64) respectively. According to the comparative marketing strategies affecting consumers in using the service of a THAI catering restaurant at Phuket International Airport it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical feature with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.
การศึกษากระบวนการและรูปแบบผ้าทอไทยพวนเพื่อพัฒนาและออกแบบเฟอร์นิเจอร์และของตกแต่งบ้านแนวคิดศิลปะไทยร่วมสมัย
This research is to study the processes and patterns woven rope Thailand to develop and design furniture and decorative art concepts contemporary Thailand. Study patterns woven neckties that were in Nakhon Nayok. And Sukhothai The identity of the design of furniture and home furnishings. Coupled with the introduction of contemporary art Thailand to help in the design to create a unique product. The study forms of furniture decorative patterns woven Tai Puan concept art from Thailand contemporary design expert interviews. Concluded in the production and design of the model the researchers examined the experts as appropriate. The researcher has taken the form of furniture decorative home modifications. The manufacturer can actually formed. Questionnaire about style home furnishing of 30 people who had the following results. Front Living An average of 4.6 more convenience average of 4.6 more security average at 4.75 most of the design averaging 4.7 greatest overall satisfaction is at the highest level.