This research aims 1) to study for perception of Information Technology and Tool Usage in RMUTP e-learning (Food Service Industry Sophomore Student) 2) to guide for creating good Instruction Medias and learning support in e-learning for learners. From those aims Researcher has collected sample data of Food Service Industry Sophomore Student that using sampling method of certain populations by 85 samples. Using questionnaire types for close ended question and open ended question and analyzing social science data with statistics analysis program. Study for Percentage Mean Standard Deviation and Hypothesis Testing (T-test) by presenting results in Descriptive Statistics Table and collecting data between April-June 2016. The research found that most learners have been female 18-19 years old and learned in senior high school (M.6) Food Service Industry Sophomore Student’s Usage Behavior for e-learning that the overview is as follows : experience of e-learning usage at the high level by 44 persons frequency of e-learning usage (time/week) that have frequency of e-learning at the highest level 3 times per week by 36 persons and reason of e-learning usage at the highest level that being convenience for assignment submission by 30 persons Food Service Industry Sophomore Student’s Perception of Information Technology and Tool Usage in RMUTP e-learning found that presented for 2 sides Information Technology Usage in e-learning by overall perception of learners at the high level and Tool Usage in e-learning by overall perception of learners at the high level

This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication towards Buying Decision on AlcoholicKBeverage (Beer) Via ModernKTrade Channel in Bangkok Case Studyq: Boonrawd Brewery CompanykLimited. The sample group use in this study is average population of Bangkok of both sexes of age 20 years and above. The reason for this age specification is due to the Alcoholic Beverage Control Act B.E. 2551 which disallow selling alcoholic beverage to those under 20 years of age. The data is collected from 400 surveys using statistical set of percentage means standard deviation and Pearson’s Correlation Coefficient analysis. The study has found that the population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channel in Bangkok most sample are men from age 20ไ-ไ30 years old single education level of bachelor degree occupation as office worker income between 10001 - 20000 baht and marketing communication towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channellin Bangkok in aspects of sale support through salesperson advertisement and public relation and direct marketing over all all are in high rating with score means between 2.98 - 3.99

The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok and (2) to explore the relationship of marketing communication tools and decision for service of animal hospitals in Bangkok. The methodology of this study is survey research. Data are collected through questionnaire. The sample of this study is 400 people consisting mostly of females; those aged 21-30 years; those with married or living together status; those graduated with bachelor’s degree; private employees; and those with monthly income of 10001 to 20000 baht. Questionnaire reliability is tested through Cronbach Alpha Formula. Data are analyzed through descriptive statistics including frequency percentage mean and standard deviation. Quantitative data analysis is conducted through difference testing by using T-test F-test and relationship testing by using Chi-Square with a statis-tical significance level of 0.05. Data are processed through statistical programming. The results of this study indicate high placement of the importance of marketing communication tools affecting service decision making. Sale force and problem awareness have the highest mean scores. Hypothesis testing shows that different personal factors including gender age and monthly income give rise to different decisions in relation to use of service. The relationship testing reveals that the overall marketing communication tools variable is positively related to decision to use service. The relationship between problem awareness and decision to use service is at the highest level.