จากหลักสูตรของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร คณะเทคโนโลยีสื่อสารมวลชน สาขาเทคโนโลยีการโทรทัศน์และวิทยุกระจายเสียง ชั้นปีที่ 4 ภาคเรียนที่ 2/2564 มีแผนการเรียนการสอนวิชาโครงงานพิเศษทางวิทยุโทรทัศน์และวิทยุกระจายเสียงของนักศึกษา เพื่อให้นักศึกษาใช้ความรู้ ความสามารถ และความคิดสร้างสรรค์ในการผลิตผลงานต่าง ๆ ตามความสนใจ และนำผลงานไปสู่การใช้ประโยชน์ได้จริง ดังนั้นผู้ศึกษาจึงได้ผลิตภาพยนตร์สั้นส่งเสริมการท่องเที่ยว จังหวัดชัยภูมินับเป็นหนึ่งในจังหวัดภาคอีสานที่มีความสวยงาม และมีแหล่งท่องเที่ยวสวย ๆ อยู่มากมาย นักท่องเที่ยวส่วนใหญ่คงเคยได้ยินกิตติศัพท์ของทุ่งดอกกระเจียวที่สวยงามและโด่งดังระดับประเทศ แต่นั่นเป็นเพียงหนึ่งในแง่มุมความสวยงามทั้งหมดที่ชัยภูมิมี และอีกทั้งจังหวัดชัยภูมิยังขึ้นชื่อเรื่องธรรมชาติที่งดงาม และหนึ่งในสถานที่ที่มีธรรมชาตินั่นคืออุทยานแหงชาติหลายแห่งที่น่าสนใจ ซึ่งเป็นแหล่งธรรมชาติที่ไม่ค่อยมีนักท่องเที่ยวรู้จักเท่าไหร่นักทั้งนี้ทางผู้ศึกษาได้จัดทำโครงงานพิเศษทางวิทยุโทรทัศน์และวิทยุกระจายเสียงในรูปแบบภาพยนตร์สั้นส่งเสริมการท่องเที่ยว จังหวัดชัยภูมิ สนับสนุนโดยนักวิชาการป่าไม้ชำนาญการจัดการทรัพยากรรักษาการตำแหน่งผู้อำนวยการส่วน และผู้อำนวยการสำนักอุทยานแห่งชาติ เพื่อประชาสัมพันธ์อุทยานแห่งชาติในพื้นที่จังหวัดชัยภูมิ

The objectives of the project study were to 1) create the treasure hunting in a real ancient ruin simulation game 2) evaluate suitability of the treasure hunting in a real ancient ruin simulation game and 3) assess satisfaction of game players to the game. The data collected by selective method consisted of 2 sample groups including 3 experts to evaluate suitability of the game who were specialist about 3D VR Game Design and History and 30 game players the treasure hunting in a real ancient ruin simulation game who were ages between of 15-35 years. Statistical data analysis was mean and standard deviation. The results showed that the treasure hunting in a real ancient ruin simulation game overall satisfaction was at a high level (𝒙̅=3.83 S.D.=0.50). Players of the treasure hunting in a real ancient ruin simulation game had overall satisfaction was at a high level (𝒙̅=4.35 S.D.=0.65).

This research aims to study online food ordering through the Mobile Application of Consumer Generation Y in Bangkok. The sample group consists of consumers between 21 and 38 years of age living in Bangkok (Gen Y). 400 sample queries were used as a tool for collecting data. Statistics such as frequency percentage mean standard deviation and plural regression analysis was used. The results showed that most respondents were female private company employees aged between 26 and 30 with a bachelors degree or equivalent. The average monthly income of the respondents is between 15000 and 25000 baht. The most important factor affecting the decision to order food online was the acceptance of overall technology at high level with an average of 4.24 marketing mix factors (7Ps) overall is at high level with an average of 4.02 and the quality factor of overall service is at high level with an average of 4.02. The hypothesis test results showed that technological acceptance factors marketing mix factors and quality factors of the service affect the decision to use online food ordering services through the Mobile Application of Consumer Generation Y in Bangkok statistically significantly at 0.05.

This research aims to study the following objectives: 1) the demographic characteristics of Gen Y that influence the decision to choose nursing home services 2) the factors of the marketing mix that influence the decision to choose Gen Y nursing home services and 3) the consumer behavior factors of Gen Y influencing the decision to use nursing home services of Gen Y. The research is based on a quantitative research method. The sample consisted of the population born between 1980 and 1997 aged between 24 and 41 years living in Bangkok. 400 people were examined by using the questionnaire created by the researcher. The statistics used in the study were frequency percentage mean standard deviation T-test F-test and multiple regression. The study results are that 1) looking at the demographic characteristics most respondents are female aged 30-35 years old with a bachelors degree single status and employees of private companies with an average monthly income of 10001 – 20000 Baht. In the future when the elderly can’t rely on their children or relatives to live they need to prepare savings for a senior living in a nursing home without underlying diseases. Most of the respondents have no children. The questionnaire used collected information on gender age level of qualification marital status occupation income parents’ support savings congenital disease number of children. All these factors affected the decision to choose Gen Y nursing home services at a statistically significant level of 0.05. 2) Marketing mix factors (7Ps) by product price place process and promotion affected choose the nursing home services of Gen Y. These factors were statistically significant at the 0.05 level. When testing the correlation value multiple regression (R square = 0.684) found that the relationship R value highly correlated with promotion place process price physical evidence people and product respectively. 3) Consumer behaviour factors social aspects personal aspects and psychological aspects affected decistion to choose the nursing home services of Gen Y. These factors were significant from the statistical test at the 0.05 level. When testing the correlation value and multiple regression (R square = 0.696) found that the relationship with the highest R value followed by personal psychological social and cultural aspects respectively.

This research aims to study 1) personal factors affecting confectionery brand loyalty 2) and the service marketing mix factors affecting confectionery brand loyalty. The service marketing mix can be used to create a change in consumer behavior to buy and drive subsequent purchases. Samples were drawn from a population aged between 15-60 years in Bangkok for 400 people sampling. The data collection was done by an interview with questionnaires. The statistics used to analyze the data were descriptive statistics like mean and standard deviation while inferential statistical analysis was T-test F-test and regressing analysis. The results were as follows: 1) most samples were female with Bachelors degrees single status private employee status and a monthly income of 10001-15000 baht. 2) Service marketing mix factors had a high impact on brand loyalty. If sorted in descending orders those are product personnel and process respectively. 3) Demographic factors affecting the brand loyalty of dessert when different levels of education had different effects on purchasing intention and complaint behavior while tested statistically significant at the 0.05 level. 4) The statistical correlation tested in the service marketing mix found a relationship with brand loyalty in all aspects of the services marketing mix with confectionery. The most correlated values were physical components at a moderate level followed by marketing promotion and distribution at an average level. Personnel products and prices had an effect at low levels respectively.