The purpose of the study was fourfold: 1) to construct a computer-assisted-instruction (CAI) of Basic Thai for Business Communication at 2) to determine the efficiency of the CAI at 80/80; 3) to compare the student learning achievement of the CAI based on the pretest and posttest scores ; and 4) to determine the students’ satisfaction towards the CAI. The subjects of the study were the 30 first-year undergraduate students majoring in Finance and Marketing the Faculty of Business Administration at Rajamangala University of Technology Pranakorn in 2008. The instrument and procedures comprised 4 parts. Part one contains the 8 units of CAI of Basic Thai for Business Communication each consisting of examples an end-of-unit exercise and a 5-item-end-of-unit test to measure lesson efficiency. Part two is the try-out CAI to determine its efficiency based on the results of the three respective groups which were initially 6 students majoring in Accountancy then 10 students majoring in Accountancy and finally 30 students majoring in Accountancy from the Faculty of Business Administration. The data were analyzed in percentage and mean. Part three comprises the tests consisting of the 30-item pretest and posttest containing the shuffled pretest items to compare the student achievement. The learning achievement was determined by t-test. Part four is the 10-rating scale items to survey the students’ satisfaction towards the CAI. The data were interpreted in mean score.The results indicated as follows: 1) the CAI of Basic Thai for Business Communication can be effectively complemented to teaching and learning; 2) the efficiency indication of the CAI of Basic Thai for Business Communication was higher than the set criteria 80/80 at 84.58/87.44; 3) the posttest scores were significantly higher than the pretest scores at 0.05; 4) The students were extremely satisfied with the CAI of Basic Thai for Business Communication in all aspects at Σ x 4.37.

The purpose of this research is to study the evelopment of fair markets around the suburban area in Bangkok to study the existence of the markets fair and to compare the differences of the markets fair in each area. The researchs designed by using mix methods collecting data of both quantitative and qualitative. The areas of which have been studied cover the free markets at 1) Wat Don Kai Dee in Krathumban District Samutprakarn 2) Mahidol University Salaya District Nakorn Pathom and 3) Wat Thong Sa-Ard Bang Bua Thong Nonthaburi. The main target groups involve the sellers the customers and the owners. The concerned local administration group is a secondary target group. Data collection consists of e survey participating observation in-depth interview and questionnaires in supplementary of the interview. Qualitative data analysis was context analysis. Quantitative data analysis were the statistics of frequency percentage chi-squaret-test and one-way variance. The result of the study are as follows:1 All of the above-mentioned markets fair have been established in order to respond to the need of the community in each area at the same time around 1997. The peak time of Mahidol Market Fair is on Friday during 7.00 14.00. for Wat Thong Sa-Ard and Wat Don Kai Dee Markets the peak times are around 15.00 -19.00. 2.In term ofthe customer behaviour of the markets the costomers mostly came to the market every time when it is available. They occasionally buy the ready-cooked food. For Mahidol Market the customers will walk to the market and most of them are students and staffs of the University. For Wat Thong Sa-Ard and Wat Don Kai Dee Markets most of the customers will go to the markets by motorcycles. In term of time spent at the market the customers at Mahidol and Wat Thong Sa-Ard Markets spent more than an hour whereas those at Wat Don Kai Dee spent less than an hour in average. In term of the behaviour of the customers going to the market those at Mahidol Market came with their friends whereas those at Wat Thong Sa-Ard and Wat Don Kai Dee mostly came with their families. In term of the factors affecting the customers for the services the most important one is a variety of the products. The products that have been bought the most in all markets is the ready-cooked food. The reason for the customers to buy products at the fair market is the convenience in travelling. 3.The different characteristics of the three markets are the types of the products. As for Mahidol Marketit is the market for working people therefore the ready-made products such as cooked food and clothing are the most favourite and easily to be sold out. As for Wat Thong Sa-Ard and Wat Don Kai Dee Marketsthey are serviced for the community in the evening therefore the most favourite products are cooked food and fresh products for making food at home as well as the products that are used in daily life. For the price of the products Mahidol Market has higher price than the other two markets. It is because the types of products at Mahidol Market are the luxurious one and the location of the market which situated at the Faculty of Environment Department of the University whereas the markets at Wat Thong Sa-Ard and Wat Don Kai Dee are on the roadside. 4.The existence of the fair markets has based on these conditions 1) the characteristics of the owners 2) the compliance with rules and regulations 3) location which is convenient for customers 4) a variety of the products 5) the peak time 6) the needs of the customers and sellers 7) the power purchase of the customers.As for the expansion of markets it is found out that the markets has 1) the physical expanse and the increase of facilities and 2) has the increase of sellers and the adjustability of costomers behaviour as well as 3) the various types of the products.

The objectives of this research were to study and to compare the information literacy level of Rajamangala University of Technology Phra Nakhon undergraduate students by dividing into faculties and experiences of studying concerning information literacy subjects. The samples were undergraduate students in 9 faculties who were studying in second semester of academic year 2009. The 460 samples were taken a random sample by faculties’ stratification. The data were collected by information literacy test and mark record form which were four - level rating scale questions. The results were analyzed by percentage average value standard deviation F-test and t-test The results were as follows: 1. Most of all students had medium information literacy level. For consideration of each aspect students had ability in every aspect at medium level. The highest ability of students was to access the needed information effectively and efficiently the next were the ability to determine the extent of information needed ; to evaluate information and its sources critically and to incorporate selected information into their knowledge bases. 2. Students that learnt in different faculties had different information literacy with statistically significant level at .01. Faculty of Business Administration’s students had higher information literacy level than Faculty of Mass Communication Technology’s students Faculty of Architecture and Design’s students Faculty of Home Economics Technology’s students Faculty of Engineering’s students Faculty of Science and Technology’s students Faculty of Liberal Arts’ students and Faculty of Industrial Education’s students. For consideration of each aspect it showed that every aspect was different with statistically significant level at .01.2.1 For the ability of determining the extent of information needed it showed that Faculty of Business Administration’s students had higher ability of determining the extent of information needed than Faculty of Architecture and Design’s students Faculty of Mass Communication Technology’s students Faculty of Engineering’s students Faculty of Home Economics Technology’s students and Faculty of Industrial Education’s students. 2.2 For the ability of accessing the needed information effectively and efficiently it showed that Faculty of Business Administration’s students had higher ability of accessing the needed information effectively and efficiently than Faculty of Mass Communication Technology’s students Faculty of Architecture and Design’s students Faculty of Home Economics Technology’s students Faculty of Engineering’s students Faculty of Liberal Arts’ students and Faculty of Industrial Education’s students. 2.3 For the ability of evaluating information and its sources critically and incorporating selected information into one’s knowledge base it showed that Faculty of Business Administration’s students had higher ability of evaluating information and its sources critically and incorporating selected information into one’s knowledge base than Faculty of Mass Communication Technology’s students Faculty of Engineering’s students and Faculty of Home Economics Technology’s students. 2.4 For the ability of using information effectively to accomplish a specific purpose It showed that Faculty of Business Administration’s students had higher ability of using information effectively to accomplish a specific purpose than Faculty of Mass Communication Technology’s students Faculty of Engineering’s students Faculty of Architecture and Design’s students Faculty of Home Economics Technology’s students and Faculty of Liberal Arts’ students. 2.5 For the ability of understanding the economic legal and social issues surrounding the use of information and access and use information ethically and legally it showed that Faculty of Business Administration’s students had higher ability of understanding the economic legal and social issues surrounding the use of information and access and use information ethically and legally than Faculty of Mass Communication Technology’s students Faculty of Liberal Arts’ students Faculty of Home Economics Technology’s students and Faculty of Engineering’s students.3. The students who had different experiences of studying concerning information literacy subjects they had different information literacy with statistically significant level at .01. The students who had experiences of studying concerning information literacy subjects had higher information literacy than the students who had no experiences of studying concerning information literacy subjects. For consideration of each aspect it showed that the students who had experiences of studying concerning information literacy subjects had different the ability of determining the extent of information needed; the ability of accessing the needed information effectively and efficiently; the ability of evaluating information and its sources critically and incorporating selected information into one’s knowledge base; the ability of understanding the economic legal and social issues surrounding the use of information and access and use information ethically and legally with statistically significant level at .01. For the ability of using information efficiently in order to reach the objective was different with statistically significant level at .05 by means of the students who had experiences of studying concerning information literacy subjects had higher information literacy than the students who had no experiences of studying concerning information literacy subjects in every aspect.