The Purposes of this study were 1) to study the efficiency of childcentered approach in the faculty of mass Communication Technology Rajamangala Unuversity of Technology Phra Nakhon 2) to compare personal factors with attitude towards the efficiency of child-centeres approach in the Faculty of Mass Communication TechnologyRajamangala Unuversity of Technology Phra Nakhon 3) to study the progress of learning efficiency after the application of child-centered approach in the Faculty of Mass Communication Technology Rajamangala Unuversity of Technology Phra Nakhon and 4) to study the predicted variablesvariablespersonal factors:genderstudy areasstudent gradeschool record and attitudes towards child-centered approach. The sample taken for the investigation was a number of 300 students in academic year 2009 from the faculty of Mass Communication TechnologyRMUTP. The proportion of 300 students was considered as 50 % of all students studying in the semester 2/2009. The data were collected by questionnaires. The data were analyzed by frequency distributionpercentagemeanstandard deviationt-testF-test One-Way ANOVA and Stepwise multiple regression analysis.

The objectives of the research titled Bangkok Dwellers Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appealswere to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals2) the attitude of Bangkokians towards fear-bases quit smoking media campaign3) the relationships among media exposure behaviorattitudeand satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female.

This research was aimed at gaining understanding about the thoughts and beliefs embedded in the house-decorated pictures and analyzing the methods used in con-structing semiotic meaning embedded in the pictures use for decorating the houses. The sources for the study were the pictures set up to decorate the houses of the people in a comrunity in Song Phi Nong District Suphan Buri Province. The research had selected a house 10 serve as the sample for the study. The research project was inspired by the phenomenon ff using pictures to decorate the house. This phenomenon was interesting and reflecting the rotions proposed by semiotics. The findings reveal that the pictures used in decorating the house had reflected 3 beliefs: firstly social values covering the love and stronghold in the nstitutions of nation religion and monarchy and the mintenance of ones life in compliance t0 societal customs and traditions; secondly the social relationship covering the love and faith bf ancestors and; thirdly the self-presentation signifying personal life successes and adora?ion of bureaucratic rankings. Regarding the method of semiotic communication it was found that the house-decorated pictures indirectly carried the meaning. There was the use of parts to represent the whole and the use of sets of signs in the same paradigm. Another interesting rnding was the signs used in the house decoration were blended and borrowed from other tontexts to construct the meaning in a particular context as well.

การศึกษาวิจัยเรื่อง การเปิดรับสื่อ ความรู้ และพฤติกรรมการมีส่วนร่วมในการรณรงค์เพื่อการงดสูบบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร มีวัตถุประสงค์ในการศึกษา 4 ประการ คือ 1. เพื่อศึกษาพฤติกรรมการเปิดรับสื่อของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร 2. เพื่อศึกษาความรู้เรื่องโทษพิษภัยจากบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร 3. เพื่อศึกษาพฤติกรรมการมีส่วนร่วมในการรณรงค์เพื่อการงดสูบบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร 4. เพื่อศึกษาความสัมพันธ์ระหว่างพฤติกรรมการเปิดรับสื่อ ความรู้เรื่องโทษพิษจากบุหี่ และพฤติกรรมการมีส่วนร่วมในการรณรงค์เพื่อการงดสูบบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร

The study of Rock stars exposure on television forward to Rajamangala University of Technology Phra Nakhons male students on uniform dressing attitude aim to study demographyexposure of rock singers imageattitude toward rock singers dreessingand attitude toward Rajamangala Uaiversity of Technology Phra Nakhons male students uniform by studying the differences between mentioned variable.This will be a quantitative research of 400 male students of Rajamangala University of Technology Phra Nakhon in all 5 campuses and 9 faculties. The data collection is in june 2009 by using questionnaires which the students fill out by themaelves. The data is analyzed by using descriptive statistics then presented by using table with explanative interpretation consist of percentage and average valueand use inferential statistic which are chisquarenoe-way analysis of variance.multiple comparisonand statistic correlation to prove the hypothesis